Why is Eric Tsang Facing Accountability After the "Three Little Sheep" Mooncake Scandal?
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Why is Eric Tsang Facing Accountability After the "Three Little Sheep" Mooncake Scandal?Just after the Mid-Autumn Festival, "Hong Kong Mei Cheng Mooncake", a product under the "Three Little Sheep" brand, sparked a wave of controversy. China's market regulatory authorities have launched an investigation, and Eric Tsang, due to his close ties with "Three Little Sheep", has been dragged into the scandal
Why is Eric Tsang Facing Accountability After the "Three Little Sheep" Mooncake Scandal?
Just after the Mid-Autumn Festival, "Hong Kong Mei Cheng Mooncake", a product under the "Three Little Sheep" brand, sparked a wave of controversy. China's market regulatory authorities have launched an investigation, and Eric Tsang, due to his close ties with "Three Little Sheep", has been dragged into the scandal. How did this controversy arise? What is the relationship between Eric Tsang and "Three Little Sheep"? How will they respond to the investigation?
"Three Little Sheep" "Hong Kong Mei Cheng Mooncake" Suspected of False Advertising
Before the Mid-Autumn Festival, multiple accounts under the "Three Little Sheep" brand aggressively promoted a product called "Hong Kong Mei Cheng Mooncake". They claimed this mooncake originated from Hong Kong, boasted a unique recipe, even including precious ingredients like black truffles, and was crafted by Michelin-starred chefs as a top-tier mooncake. However, the truth is shocking.
Investigations revealed that this "Hong Kong Mei Cheng Mooncake" is not actually from Hong Kong. Its production primarily occurs in Guangzhou and Foshan. Even more infuriating, the original price of this mooncake was only 59 yuan, yet it was listed at 700 yuan on "Three Little Sheep" live streams, ultimately sold at a "discounted price" of 100 yuan. This series of actions is undeniably typical "imitation goods" posing as authentic products, potentially involving fraudulent advertising.
Eric Tsang Dragged into the Controversy
Eric Tsang, a renowned Hong Kong actor, appeared on Xiaoyangge's live stream to endorse "Hong Kong Mei Cheng Mooncake" and affirmed its quality and Hong Kong brand identity. However, with the exposure of "Three Little Sheep", Tsang has also faced scrutiny.
Was Eric Tsang aware of the true nature of "Hong Kong Mei Cheng Mooncake"? Was he utilized unknowingly or did he knowingly participate? Although Tsang has maintained silence since "Three Little Sheep" crashed, when confronted by the media regarding this matter during the Hong Kong Miss pageant finals, he swiftly escaped, avoiding the issue.
Close Ties Between Eric Tsang and "Three Little Sheep"
This August, "Three Little Sheep" Holdings (Hong Kong) Limited officially opened, with Eric Tsang serving as a company executive and attending the ceremony. Xiaoyangge even admitted during a live stream that Tsang is the boss of "Three Little Sheep's" Hong Kong branch.
Therefore, Eric Tsang not only endorsed "Three Little Sheep's" "Hong Kong Mei Cheng Mooncake" but also has a close financial relationship with the company. With "Three Little Sheep" under investigation, Tsang, as the Hong Kong branch boss, cannot easily distance himself.
Recent Negative News Surrounding "Three Little Sheep"
Beyond the "Hong Kong Mei Cheng Mooncake" incident, "Three Little Sheep" has encountered a string of negative news recently. In March of this year, "Three Little Sheep" brought "Yu Hui Yuan Braised Pork with Preserved Vegetables" to the forefront, only to be criticized by CCTV for using stale meat as a raw ingredient.
Subsequently, "Three Little Sheep" faced further controversy for their "rip-off" tactics at an electronic music festival and selling counterfeit Moutai liquor. These events amplified public scrutiny of "Three Little Sheep" and severely damaged its brand image.
Conclusion
With the growth of the internet, online livestreaming sales have surged, but the practice remains uneven. The "Three Little Sheep" incident exposes various issues within livestreaming sales, including false advertising, quality problems, and price fraud.
This event serves as a warning not only to "Three Little Sheep" but also to all livestreaming platforms and merchants, urging them to practice integrity, uphold ethical standards, and uphold the legitimate rights of consumers.
What are your thoughts on this event? Will you still trust livestreaming sales in the future?
Information Sources:
- Interface News 2024-09-17 - Hefei Hi-Tech Zone Market Supervision Bureau: Investigates "Three Little Sheep" for alleged "misleading consumers" and other actions
- Extreme News 2024-09-18 - Eric Tsang flees when asked about "Mooncake incident", remember, karma is a Btch
- Daily Economic News 2024-08-22 - "Three Little Sheep" Hong Kong branch opens, Eric Tsang serves as head! Alan Tam, Stephen Chow and others attend, company's 3-hour live stream sales break 100 million yuan
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