Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow's Forgotten Flower"?

Tech 2024-09-23 12:45:11 Source: Network

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow's Forgotten Flower"?The rise of Duoduo Buy Vegetables was driven by its extremely enticing prices. Two pounds of sweet potatoes for less than three yuan, three ears of corn for an average of one yuan, or even two pounds of carrots for just two yuan - who wouldn't be tempted by such "bargain prices"? Coupled with the strategy of offering coupons for purchases exceeding a certain amount, many users, after experiencing it for a few yuan, became hooked and habitually stocked up on groceries through Duoduo Buy Vegetables

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow's Forgotten Flower"?

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow

Have you ever used Duoduo Buy Vegetables, a community group buying platform? When it first launched, it was a real grocery shopping savior for everyone. With just a few taps on your phone, you could get fresh vegetables and fruits delivered to your doorstep the next day. However, Duoduo Buy Vegetables, which was once all the rage, is becoming increasingly unpopular, and many group leaders are no longer willing to participate. What exactly is the reason for this decline?

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow

The rise of Duoduo Buy Vegetables was driven by its extremely enticing prices. Two pounds of sweet potatoes for less than three yuan, three ears of corn for an average of one yuan, or even two pounds of carrots for just two yuan - who wouldn't be tempted by such "bargain prices"? Coupled with the strategy of offering coupons for purchases exceeding a certain amount, many users, after experiencing it for a few yuan, became hooked and habitually stocked up on groceries through Duoduo Buy Vegetables.

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow

In 2020, Duoduo Buy Vegetables business expanded rapidly across the country. In just a few months, it covered nearly 300 cities, with a surge in registered users and daily orders exceeding ten million, making it a leader in community group buying. Imagine waking up in the morning, grabbing your phone, opening the app, easily selecting the vegetables, fruits, meat, and even daily necessities you need, paying for them, and the next day they are delivered to the pick-up point near your neighborhood. Grocery shopping time went from tens of minutes to just a few minutes, even completing it on your commute. For many busy working professionals, it was a real lifesaver. This convenience made Duoduo Buy Vegetables a hot topic in social circles, and "What did you group buy today?" became a new greeting among neighbors.

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow

With the surge in consumer user base, Duoduo Buy Vegetables' group leader mechanism also presented an opportunity for many to make money. Simply put, the group leader acts as an intermediary for Duoduo Buy Vegetables, organizing residents in their community to place orders and earning a commission of 10% to 20%. It might sound a bit like micro-business, but the group leader mechanism of Duoduo Buy Vegetables is simple and doesn't require inventory; as long as you have resources and a circle of friends, making some extra cash is easy. By the beginning of 2022, there were 2 million group leaders participating in the operation of Duoduo Buy Vegetables across the country. Pinduoduo, through this group leader expansion model, quickly penetrated major cities and towns across the country. Even people who never considered themselves to be group leaders were eager to seize this opportunity and grab a piece of the pie.

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow

During the pandemic, offline life came to a standstill, but daily needs like grocery shopping became even more prominent. People reduced their outings and avoided crowded markets or supermarkets. At this time, Duoduo Buy Vegetables' "non-contact delivery" feature shone, with order volume exploding. Residents only had to place orders online, and the groceries would be delivered to the pick-up point in their neighborhood, ensuring supply while reducing the risk of cross-infection. During that time, many neighborhood pick-up points were overflowing with orders, and user enthusiasm was high. One community group leader recalled, "Every day, I had to process dozens of orders, including fruits, vegetables, and meat. At the pick-up point, the residents lining up to collect their orders were like they were waiting for a big sale." In March 2020, at the peak of the epidemic, the number of daily active users of Duoduo Buy Vegetables reached over 5 million, with monthly active users reaching 25 million, propelling its market share into the top ranks nationwide.

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow

Duoduo Buy Vegetables quickly occupied most of the urban and rural markets, becoming a daily staple for hundreds of millions of families, generating enormous traffic and user stickiness. However, this "golden age" didn't last long. As time went on, Duoduo Buy Vegetables gradually exposed its shortcomings, and users' enthusiasm gradually subsided...

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow

Have you noticed that Duoduo Buy Vegetables, which was once all the rage, seems less lively recently? It's not just consumers who are reducing their purchases, even the "group leaders" who once competed to join are now reluctant. What made the once-crazy community group buying craze suddenly turn "cold"?

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow

When Duoduo Buy Vegetables first launched, it attracted a large number of users due to its low prices and convenience. However, as time spent using the platform increased, many consumers verified a truth in the group buying process: cheap may not necessarily be good. Do you have this experience? The vegetables and fruits you buy, while looking fresh on the surface, feel soft and mushy when you touch them. The quality of meat products varies greatly, and some consumers even report receiving produce with a foul odor. Although Duoduo Buy Vegetables has services like "late delivery compensation" and "instant refund", these processes are cumbersome and provide a terrible user experience. Over time, many consumers have lost trust in the platform. In 2023, Duoduo Buy Vegetables' customer satisfaction rating has declined significantly. Many users complain that the quality of products is not comparable to the early days, and some have simply abandoned Duoduo Buy Vegetables and returned to traditional markets.

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow

Besides users not wanting to buy, the group leaders who once eagerly joined have also started to "exit". Why? The reason is simple: they can't make money anymore! Early on, Duoduo Buy Vegetables, in order to rapidly expand its market, offered group leaders higher commissions and subsidies. Back then, if you were willing to be a group leader, simply organizing neighbors to place orders would easily earn you hundreds or thousands of yuan. However, as the platform matured, Pinduoduo's subsidies gradually decreased, and group leaders' income shrank significantly. Some group leaders report that they could easily make several thousand yuan a month at the beginning, but later the commission per order decreased from 10% to less than 5%, sometimes even below 2%. This means that even with dozens of orders, after deducting the time cost, the final earnings are not much.

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow

Furthermore, being a group leader is no longer as simple as sending links. You also need to be responsible for order follow-up and addressing after-sales issues, and the most troublesome thing is that customers often complain about poor product quality (returning goods leads to a reduction in commission) or delayed order delivery. The group leader has to spend a lot of time and effort dealing with these issues, but the money earned is pathetic. In the long run, many people find it more trouble than it's worth and decide not to do it anymore.

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow

Market

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow

competition also contributed to Duoduo Buy Vegetables' decline. The community group buying model is inherently a red ocean market, with fierce competition from players like Meituan Selects, Dingdong Buy Vegetables, JD.com Home, Hema Fresh, and later the entry of giants like Kuaishou and Douyin. This "battle of a hundred groups" has intensified. Platforms like Meituan and Hema focus more on product quality and delivery service, and although their prices are higher, their stable quality has won the favor of many high-end consumers. Douyin and Kuaishou, on the other hand, utilize their traffic advantages to launch new models of community group buying, attracting younger generations of users. In the face of these platforms, Duoduo Buy Vegetables' price advantage is gradually eroded, and users are beginning to shift to other platforms.

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow

In the second half of 2022, Duoduo Buy Vegetables' market share began to decline, especially after the relaxation of pandemic control measures. People's demand for community group buying was no longer as strong as before, physical markets revived, and Duoduo Buy Vegetables' order volume further shrank. In 2023, Duoduo Buy Vegetables' active user count has dropped by over 30%. Even though Duoduo Buy Vegetables is still operating, its former glory has faded. From being chased by thousands to being deserted, all in just a few short years. This also makes us wonder, what will be the future of community group buying?

Duoduo Buy Vegetables: From "Grocery Shopping Savior" to "Tomorrow

During the pandemic, many cities implemented lockdown measures, people couldn't easily go out, and offline markets also faced closure or restrictions. It was in this context that community group buying and online grocery shopping platforms emerged rapidly, becoming crucial channels for many families to maintain their daily lives. Duoduo Buy Vegetables fired the "first shot" during this time. Leveraging Pinduoduo's massive user base and strong supply chain integration capabilities, Duoduo Buy Vegetables quickly captured a large number of users through low prices and efficient delivery. For a while, everyone was accustomed to ordering vegetables and fruits through their phones, group leaders were busy organizing neighborhood orders, and the platform was making a fortune. This online grocery shopping model greatly facilitated consumers, not only avoiding the hassle of crowded offline markets but also saving time and effort. In 2021, the size of the community group buying market reached 120.51 billion yuan, with user numbers exceeding 646 million. Whether it's Meituan, JD.com, or

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