Is the Television Set Destined to Become a Tear of the Times?
AD |
Is the Television Set Destined to Become a Tear of the Times?With the rapid development of the information age, the television set, once the center of family entertainment, is facing unprecedented challenges. Mobile phones, tablets, and computers, these emerging forms of entertainment, are eroding the television's territory at an alarming pace
Is the Television Set Destined to Become a Tear of the Times?
With the rapid development of the information age, the television set, once the center of family entertainment, is facing unprecedented challenges. Mobile phones, tablets, and computers, these emerging forms of entertainment, are eroding the television's territory at an alarming pace. Once bustling television programs are gradually forgotten, with declining power-on rates, let alone viewership. So, what's wrong with the television industry today? Where will it go from here?
I. The Decline of the Television Empire
At the end of the 20th century, the television set was one of the three essential household items, its status being "King of Entertainment." People would come home from work, the greatest pleasure being to gather around the television set and watch news, variety shows, and TV dramas. In those days, the television set carried people's thirst for information, and their pursuit of entertainment.
By the end of 1990, China had 509 television stations, with a television penetration rate of 79.4%. Almost 8 out of every 10 families had a television set. In terms of annual output, China surpassed Japan to become the world's leading producer of television sets. The television industry at the time was thriving, a scene of great prosperity.
In order to compete for ratings, major television stations racked their brains, producing countless classic programs that are still talked about today. From the early "Walk into Science" series to the later "Tan Tan Traffic," television programs brought people countless joy and enlightenment.
However, the television industry is now in a predicament, its former glory gone.
II. The "Winter" of the Television Industry
According to the "2024 China Smart TV Interaction New Trend Report," the power-on rate of television sets has dropped from 70% in 2016 to less than 30% today. In just eight years, the power-on rate of television sets has been halved, signaling that the television industry is experiencing an unprecedented "winter."
The decline of the television industry can be attributed to several factors:
- Excessive number of television stations, severe homogeneity of programs. Currently, China has 389 prefecture-level and above television stations, 2099 county-level television stations, and 33 educational television stations. The sheer number of television stations results in varying levels of program quality and severe homogeneity. Faced with so many choices, viewers find it difficult to find programs that truly attract them, ultimately choosing to turn off the television.
- The rise of mobile phones has had a huge impact on the television industry. Mobile phones have become an indispensable companion for modern people, providing various forms of entertainment anytime, anywhere. Major video apps have made chasing dramas incredibly convenient. The rise of short video platforms also aligns better with people's fragmented lifestyles. Under the impact of various forms of entertainment, the television set has gradually lost its appeal.
- Smart television sets are complex to operate and expensive. Today's smart television sets are quite complex to operate for many young people. Lengthy boot-up advertisements, cumbersome system settings, and various remote controls are all headaches. In addition, the paid system for television programs and video software also discourages viewers.
III. How Can the Television Industry Break Out?
Faced with this harsh reality, how can the traditional television industry break out?
- Create differentiated programs to attract viewers' attention. Television stations need to break away from homogeneous competition and create more innovative and differentiated programs to attract viewers' attention.
- Embrace short videos to expand new areas. Television stations can try exploring the short video field, producing more concise videos that can grab viewers' attention.
- Optimize user experience to increase user stickiness. Television stations need to simplify operational processes and optimize user experience, allowing viewers to watch programs effortlessly and enjoyably.
- Explore new business models to seek new profit models. Television stations need to explore new business models, such as product placement, paid memberships, etc., to achieve profitability.
IV. The Future of the Television Industry
The future of the television industry is full of challenges and opportunities. Only by continuously innovating and actively embracing change can we stand tall in the fiercely competitive market.
Television set, are you really destined to become a tear of the times?
Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])
Mobile advertising space rental |
Tag: the Is Television Set Destined to Become Tear of
AI Godfather Hinton and Neural Networks: From Skepticism to Warning, the Pioneer of Deep Learning
NextThe "Invisibility Cloak" on Shenzhen Construction Sites: Can Foundation Pit Air Membrane Technology Become the Future Standard?
Guess you like
-
Pinduoduo's "Trillion-Yuan Support" Plan: A Three-Year, 100 Billion Yuan Investment to Build a Multi-Win Business EcosystemDetail
2025-04-03 14:41:29 11
-
Huyu Xianxiang and AVIC Optoelectronics Institute Forge Strategic Partnership to Shape China's eVTOL Avionics LandscapeDetail
2025-04-02 18:39:02 1
-
Haier Smart Home's 8th Global R&D Innovation Awards: Illuminating Better Lives with Technology, Achieving User SatisfactionDetail
2025-04-02 15:57:33 21
-
Huawei's 2025 China Digital Power Partner Conference: Carbon-Neutral Path for China, Shared Value CreationDetail
2025-03-31 18:57:09 11
-
OPPO Think Tank: A New Paradigm for Chinese Enterprises' Globalization From Wusha Village to the Global High-End MarketDetail
2025-03-31 18:48:21 1
-
ICLR 2025: Chinese Universities and Companies Showcase AI Prowess with Numerous Accepted Papers; Stanford-HKUST Collaboration Achieves Perfect ScoreDetail
2025-03-31 14:54:45 11
-
Huawei HarmonyOS Smart Home Partner Summit: Deep Dive into Spatial Intelligence Transformation and Ecosystem Development StrategyDetail
2025-03-31 13:01:45 1
-
AI Large Models Drive Innovation in Humanoid Robots and Autonomous Driving: 2025 as a Key MilestoneDetail
2025-03-31 13:00:04 1
-
Eight Cities Pilot Credit Supervision Data Openness, Empowering Micro and Small Enterprises with Mobile Payment PlatformsDetail
2025-03-26 09:32:47 1
-
Xiaomi's "Just a Little Profit": The Deep Logic and Sustainability Behind its Low-Margin StrategyDetail
2025-03-25 15:07:32 21
- Detail
-
The Ninth Huawei ICT Competition China Challenge Finals Conclude Successfully: Kunpeng and Ascend Tracks Crown Their ChampionsDetail
2025-03-24 16:26:03 11
-
Ronshen Sugar Cube Refrigerator: The Official Product of the 2025 FIFA Club World Cup, Ushering in a New Era of Healthy Food PreservationDetail
2025-03-24 15:40:35 21
-
Zhihu Launches New Version of Zhihu Straight Answer: Deep Integration of AI and Community to Enhance Professionalism and CredibilityDetail
2025-03-24 14:04:38 1
-
China Construction Ninth Harmony (Zhongjian Jiuhe) and Huawei HarmonyOS Smart Home Deepen Strategic Partnership at AWE2025, Building a Green and Intelligent Future HomeDetail
2025-03-23 15:21:15 41
-
ZuoYeBang Books Leads the New Trend in Intelligent Education Publishing at Changsha Book FairDetail
2025-03-21 15:15:33 1
-
Tianyancha: Shielding Consumer Safety and Reshaping Business Trust with DataDetail
2025-03-21 08:47:58 1
-
Hisense at AWE2025: AI Empowerment, Leading the Transformation of Future Smart LivingDetail
2025-03-20 18:24:11 1
-
Haier TV Makes a Stunning Debut at AWE 2024: Zhiyuan AI Large Model and PureScene Care Screen Usher in a New Era of Smart HomesDetail
2025-03-20 15:17:20 1
-
China Power's Xin Yuan Zhi Chu (New Source Smart Storage): Open Energy Intelligence Computing Center Leads Intelligent Transformation of the Energy IndustryDetail
2025-03-20 15:15:39 1