360's Zhou Hongyi "Goes All Out" for New Product Promotion: "Forced" by Marketing Department to Star in Short Film

Tech 2024-11-27 10:35:35 Source: Network

360's Zhou Hongyi "Goes All Out" for New Product Promotion: "Forced" by Marketing Department to Star in Short Film

360

On November 27th, 360 founder Zhou Hongyi shared an anecdote on his personal Weibo account, admitting he was "forced" by the company's marketing department to star in a short film to promote a new product. This isn't Zhou's first foray into product promotion; he previously expressed his approval of short-form video marketing on Weibo, stating that the marketing department had grasped his marketing philosophy integrating product promotion into short films. He believes that compared to traditional advertising, shooting short films offers higher exposure and better dissemination effects at a relatively lower cost, making it a highly cost-effective marketing strategy.

Zhou mentioned on Weibo that the marketing department believed that spending hundreds of thousands of yuan on a short film that could achieve millions of views would far surpass the effectiveness of any other advertising format. Based on this cost-benefit analysis and his endorsement of the marketing department's strategy, Zhou finally "went all out" and participated in the filming of this short film, tailor-made for the new product launch.

Zhou revealed that the short film, featuring his own performance, would be officially released at the new product launch on November 27th. This move not only showcases Zhou's confidence in the new product but also reflects his proactive experimentation and bold breakthrough in adopting novel marketing methods.

The bold marketing strategy of having the CEO himself star in a promotional short film undoubtedly captured public attention, sparking widespread interest and discussion. Zhou's actions also provide new marketing ideas for other companies. In today's fiercely competitive market, finding more effective and creative ways to promote products remains a challenge for many businesses. 360's attempt offers a valuable case study for exploring more creative and cost-effective marketing models.

Zhou's Weibo post has also generated significant anticipation for the upcoming new product. Ultimately, the actual effectiveness of the short film and whether it meets its targets will need to be verified by data after the November 27th product launch. However, Zhou's "all-out" effort has undoubtedly generated sufficient attention and buzz for the company's new product.

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