"Macau Story," a mini-series celebrating the 25th anniversary of Macau's return to China, achieves a billion views

Tech 2024-12-24 16:38:43 Source: Network

"Macau Story," a mini-series celebrating the 25th anniversary of Macau's return to China, achieves a billion viewsOn December 20th, the 25th anniversary of Macau's return to the motherland, the mini-series "Macau Story," jointly produced by Kuaishou and the Bauhinia Culture Group under the guidance of the Network Audio-Visual Program Management Office of the State Administration of Radio and Television, premiered exclusively on Kuaishou's Xingmang short drama platform. Produced by Yuan Shang Mu Guang, this Beijing-produced online mini-series quickly gained widespread attention due to its excellent production and moving storyline, exceeding 100 million views within three episodes, becoming a dark horse in the short drama industry

On December 20th, the 25th anniversary of Macau's return to the motherland, the mini-series "Macau Story," jointly produced by Kuaishou and the Bauhinia Culture Group under the guidance of the Network Audio-Visual Program Management Office of the State Administration of Radio and Television, premiered exclusively on Kuaishou's Xingmang short drama platform. Produced by Yuan Shang Mu Guang, this Beijing-produced online mini-series quickly gained widespread attention due to its excellent production and moving storyline, exceeding 100 million views within three episodes, becoming a dark horse in the short drama industry.

The success of "Macau Story" is no accident. Selected as one of the fourth batch of recommended programs in the National Radio and Television Administration's "Travel with Mini-Series" creative project, it signifies recognition of its artistic value and social significance by a national authority.

"Macau Story," a mini-series celebrating the 25th anniversary of Macau

Using five family photos as a narrative thread, the mini-series cleverly intertwines the life experiences of seven members of a Macau family, showcasing their journey of growth alongside the nation. The interwoven threads of family, love, and friendship create unforgettable memories, authentically portraying the joy and pride of the Macau people on the 25th anniversary of their return to China. Under the "One Country, Two Systems" framework, Macau has experienced its fastest and highest-quality development in the past 25 years, with its residents enjoying an unprecedented sense of gain, happiness, and security. "Macau Story" profoundly yet subtly reflects Macau's tremendous achievements and the positive, optimistic spirit of its people by portraying the daily life of an ordinary family during this special period and against this unique backdrop.

The drama goes beyond a simple narration of daily life; it uses small perspectives to reflect grand themes, showcasing the great spirit through ordinary people and using small stories to reflect a significant era. The joys and sorrows of the characters are closely linked to Macau's development and transformation; their dreams and aspirations mirror the main theme of the times. This "seeing the big in the small" narrative approach not only resonates more easily with the audience but also effectively conveys the work's central message. The characters unwavering dedication, pursuit of dreams, and unwavering loyalty to their country deeply touched countless viewers, triggering widespread emotional resonance.

The success of "Macau Story" lies not only in its moving story and excellent production but also in its precise grasp of the pulse of the times, resonating with the patriotic sentiments of today's youth. Professor Yu Changjiang, Executive Dean of the School of Humanities, Peking University Shenzhen Graduate School, commented that the popularity of "Macau Story" represents a valuable practice in the short drama industry, showcasing refined content, platform-based production, and diverse models. It successfully resonates with the patriotic sentiments of young people today, highlighting the show's social significance and value.

On the Kuaishou platform, the buzz around "Macau Story" continues to climb. The hashtag KuaishouShortDramaCelebratingMacauReturn25thAnniversary reached 10.383 million views, while FollowingMacauStoryToExploreMacau exceeded 10.29 million views. These figures clearly demonstrate the show's high level of attention and recognition among viewers. Viewers expressed their blessings for Macau and love for their country in the comments section, which is undoubtedly the best affirmation of "Macau Story."

Professor Zhang Zhian, Professor of the School of Journalism, Fudan University, and Vice Dean of the Global Communication and All-Media Research Institute, also spoke highly of "Macau Story." He believes that the show's "seeing the big in the small" approach fully leverages the advantages of short dramas, maintaining high standards of story quality and aesthetics while appealing to young audiences. Through the vivid expression of significant themes and emotional connection at key moments, "Macau Story" has gained audience favor and online popularity, serving as an excellent example of the short drama industry's continuous quality improvement and high-quality development.

It's worth mentioning that "Macau Story" incorporates Macau's local customs and traditions in its filming, taking viewers on a tour of iconic landmarks and cultural attractions such as the Ruins of St. Paul's, Senado Square, and the Hong Kong-Zhuhai-Macau Bridge, effectively integrating culture and tourism. This filming technique not only enriches the series' content but also provides viewers with an opportunity to learn more about Macau, further promoting its tourism industry.

The Kuaishou platform stated that it will continue to uphold the principle of "small but strong, short but profound, high-quality drama," and use "telling Chinese stories" to drive the high-quality development of the short drama industry. This reflects Kuaishou's support for quality content creation and confidence in the future development of the short drama industry.

Li Xingwen, member of the China Film Critics Association and the 10th Council of the Beijing Federation of Literary and Art Circles, believes that "Macau Story" meticulously crafted its script, production, and acting, and achieved a multi-faceted fusion of themes such as culture and tourism, entrepreneurship, and intangible cultural heritage. It essentially achieved both respectability and commercial success, setting an example for the future development of the short drama industry. Li Xingwen's assessment is a double affirmation of the artistic and commercial value of "Macau Story," and points the way for the future development of the short drama industry.

The success of "Macau Story" represents not only the success of a mini-series but also a successful example of content creation and model innovation in the short drama industry. It proves the immense potential of this new media form in spreading positive energy and promoting patriotism. Through its excellent production, moving story, and precise positioning, "Macau Story" has not only achieved exceptionally high viewership and online popularity, but more importantly, it has touched the hearts of countless viewers, subtly conveying positive valuesthis is its greatest success. Its expected that in the future, more excellent short drama works like "Macau Story" will emerge, bringing audiences more wonderful audio-visual enjoyment and contributing to the dissemination of Chinese stories. The success of "Macau Story" also provides valuable experience for other short video platforms, proving that short videos can play an important role in promoting patriotism and telling Chinese stories. It is not only an excellent film and television work, but also a successful case of cultural dissemination. It is believed that more excellent short video works will emerge in the future to jointly promote the prosperity and development of Chinese culture. The success of "Macau Story" also confirms the great success of the "One Country, Two Systems" policy and the brilliant achievements made by Macau after its return to the motherland. Through this mini-series, we can gain a deeper understanding of the lives of the Macau people, feeling their love for their country and their hopes for the future. This expression of emotion transcends geographical and cultural boundaries, resonating throughout society.

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