Cainiao International Express Expands Nationwide: Empowering Cross-Border SMEs and Building an Inclusive Logistics Ecosystem

Tech 2025-01-09 14:26:48 Source: Network

Cainiao International Express Expands Nationwide: Empowering Cross-Border SMEs and Building an Inclusive Logistics EcosystemIn 2024, China's cross-border e-commerce sector continues to thrive. As of November 18th, the total number of cross-border e-commerce businesses nationwide reached 70,769, with Guangdong Province leading the way with 14,772 businesses, accounting for 20

In 2024, China's cross-border e-commerce sector continues to thrive. As of November 18th, the total number of cross-border e-commerce businesses nationwide reached 70,769, with Guangdong Province leading the way with 14,772 businesses, accounting for 20.87% of the total. Huizhou alone boasts over 6,000 cross-border e-commerce companies. However, fierce market competition has highlighted bottlenecks in cross-border logistics. While leading cross-border sellers leverage powerful resources and bargaining power to build efficient logistics systems, SMEs face challenges such as high logistics costs, poor timeliness, and unreliable service quality, severely hindering their growth.

To address the logistics pain points of cross-border e-commerce SMEs, Cainiao International Express is actively expanding nationwide, building a comprehensive and inclusive logistics ecosystem. Following the establishment of merchant centers in East and South China, in December 2024, Cainiao International Express simultaneously launched cross-border merchant centers in Central China (Zhengzhou, Henan), Southwest China (Chengdu, Sichuan), and South China (Huizhou, Guangdong), further expanding its service network. It now operates 5 cross-border merchant centers nationwide, providing comprehensive coverage for SMEs in East, South, Central, and Southwest China.

These cross-border merchant centers are not merely logistics warehousing points but integrated service platforms combining localized services, convenient operations, and subsidized benefits. Cainiao International Express is committed to providing SMEs with customized, cost-effective international express solutions, aiming to save them 5%-10% on logistics costs and effectively reducing their operational burden.

Localized Services: 7x24-Hour Response, Dedicated Support

Cainiao International Express Expands Nationwide: Empowering Cross-Border SMEs and Building an Inclusive Logistics Ecosystem

The core competitiveness of Cainiao International Express's cross-border merchant centers lies in their strong localized service capabilities. Each center is equipped with a professional local service team providing 24/7 customer support, promptly addressing merchant inquiries and resolving logistics issues. Furthermore, the centers offer local product services and cross-border industry resource connections, helping merchants quickly integrate into the local market and expand their business channels. This localized operating model accurately captures the needs of local merchants and develops targeted logistics solutions.

Convenient Operations: One-Click Access, Multiple System Integration

To streamline operations for SMEs, Cainiao International Express's cross-border merchant centers offer a "one-click access" function, enabling merchants to quickly register and join, eliminating cumbersome application procedures. The centers also support integration with multiple ERP systems, eliminating the need for merchants to switch between multiple systems and significantly improving efficiency. Additionally, the centers provide customized services such as discounted clothing express lines to meet the specific needs of different types of merchants.

Standard Subsidies: Referral Programs, Ongoing Discounts

To further reduce logistics costs for SMEs, Cainiao International Express's cross-border merchant centers continuously offer various subsidies and discounts, such as referral programs and customized offers, helping merchants alleviate operational pressure. This standardized subsidy mechanism is not a one-time, short-term promotional activity but a strategic initiative reflecting Cainiao's long-term commitment to supporting SMEs.

Solving SME Pain Points: Pickup Service, Single-Item Shipments

Cross-border e-commerce SMEs often face challenges with low order volumes and high logistics costs, making pickup service a significant hurdle. Cainiao International Express's "single-item shipment" service perfectly addresses this issue. This service covers over 100 cities nationwide without minimum order quantity restrictions, allowing even merchants with only one item to enjoy convenient pickup services, significantly improving efficiency and meeting the diverse needs of local merchants.

Cainiao International Express merchant center head, Ma Zhijiang, stated: "Large sellers have stronger revenue generation and risk-bearing capabilities. Our cooperation with large sellers has provided us with extensive experience, laying a solid foundation for better serving SMEs." He emphasized that domestic cross-border e-commerce SMEs are primarily composed of startups and small-scale industrial cluster sellers. While individually small, their large base and wide coverage necessitate comprehensive solutions from logistics providers, covering various goods, including general cargo and electronic products, and supporting logistics needs in mainstream and niche markets.

SME Support Plan in Response to Market Demand

Addressing the urgent needs of cross-border sellers for risk management and cost control, Cainiao International Express launched a dedicated SME support plan aimed at providing more SMEs with high-quality logistics services, helping them overcome development bottlenecks, and achieving sustainable development. The plan encompasses localized services, convenient usability, and standardized subsidies to comprehensively enhance the logistics experience for SMEs.

Synergy with Local Industrial Clusters, Building a Cross-Border E-commerce Ecosystem

Cainiao International Express's cross-border merchant centers are not isolated entities but actively collaborate with local governments, industry associations, and other partners to build a comprehensive cross-border e-commerce ecosystem. For example, in Huizhou, Cainiao International Express collaborates with the Huizhou E-commerce Association and Huizhou Haotong Digital Innovation Park to provide customized cross-border logistics services for local lighting, luggage, and women's footwear industrial clusters, helping these industries better access the international market. Merchants can enjoy comprehensive localized cross-border services without leaving their premises.

Cainiao International Express's global network and technological strength provide strong backing. In the US market, for example, Cainiao International Express utilizes multiple entry points in Los Angeles, New York, and other locations, offering tiered full-chain products including express and standard services. It also provides standardized last-mile delivery and customized overseas local solutions to ensure goods reach consumers quickly and safely. US express service can deliver within 5 days, and standardized last-mile delivery products can be delivered to the door the next day after arrival.

On June 24, 2024, Cainiao announced in Yiwu a plan to establish 7 cross-border merchant centers throughout the year, gradually expanding to 14, covering 20 industrial clusters in East, South, North, and Central China. The goal is to serve over 100,000 cross-border merchants, creating an inclusive international express solution tailored to the needs of SMEs. This strategic goal will further solidify Cainiao International Express's leading position in cross-border logistics and inject new vitality into the continued prosperity of China's cross-border e-commerce. Cainiao International Express's efforts are not only reflected in improved logistics efficiency but also in building a fair, equitable, and inclusive cross-border e-commerce logistics ecosystem, helping more SMEs achieve their dreams and access broader international markets.

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