Global PC Market Shows Moderate Recovery in 2024: High AIPC Prices a Bottleneck, Huge Growth Potential in 2025

Tech 2025-01-17 11:02:09 Source: Network

Global PC Market Shows Moderate Recovery in 2024: High AIPC Prices a Bottleneck, Huge Growth Potential in 2025According to Gartner's latest report, the global PC market experienced a moderate recovery in 2024. PC shipments reached 245

According to Gartner's latest report, the global PC market experienced a moderate recovery in 2024. PC shipments reached 245.3 million units, representing a 1.3% year-over-year growth compared to 2023. This growth, following post-pandemic market fluctuations, provides a much-needed boost to the global PC industry. However, beneath this seemingly positive report lie challenges worth noting.

Global PC Market Shows Moderate Recovery in 2024: High AIPC Prices a Bottleneck, Huge Growth Potential in 2025

The report highlights that while the anticipated adoption of AI-powered PCs (AIPCs) and the upcoming Windows 11 upgrade cycle should be strong drivers of growth, the high price of AIPCs is a significant barrier to widespread adoption. Gartner Senior Director Analyst Ranjit Atwal noted, "Price is a key consideration for consumers when it comes to AIPCs, limiting rapid market expansion." This reflects the complex dynamics of the current PC market: a delicate balance between technological advancement and market demand.

AIPCs, the new generation of PCs integrating AI technologies, possess immense market potential due to their powerful computing capabilities and intelligent features. However, their relatively high price significantly contrasts with average consumer purchasing power. This price barrier is the biggest obstacle to AIPCs reaching a mass market. While many consumers anticipate the functionality and performance of AIPCs, the high cost deters them, resulting in lower-than-expected market penetration.

However, Atwal remains optimistic about the PC market in 2025. He believes that the release of pent-up demand for Windows 11 upgrades, combined with the maturing of AIPC applications, will lead to more robust growth. The upcoming Windows 11 upgrade cycle will incentivize some consumers to upgrade, driving PC demand. Simultaneously, advancements in AI technology and expanding application scenarios will enhance the usability and value of AIPCs, helping to break down the current price barrier and attract more consumers.

Regarding vendors, the top six PC vendors remained unchanged, but their performance varied. Lenovo achieved growth for the fifth consecutive quarter, demonstrating its strong market position and effective strategies. Meanwhile, HP and Dell experienced slight declines, reflecting the intensifying competition and the need for vendors to adapt to evolving market demands.

Gartner believes AIPCs can drive PC market growth. However, manufacturers must actively address the high price issue. This requires greater efforts in technological innovation, supply chain management, and cost control to reduce AIPC production costs and improve price competitiveness. Furthermore, vendors must closely monitor global economic conditions and market demand fluctuations, adapting their product, marketing, and sales strategies to navigate market challenges and seize opportunities. Only then can they thrive in this fiercely competitive market.

Global economic fluctuations significantly impact PC market development. Downward pressure on the global economy and waning consumer confidence can reduce PC demand. Vendors must closely monitor international developments and global economic trends, adjusting production plans and sales strategies accordingly to mitigate potential risks.

In conclusion, while the global PC market shows a moderate recovery in 2024, the high price of AIPCs remains a major constraint on rapid market expansion. In the future, PC manufacturers must focus on lowering AIPC prices, enriching AIPC applications, and actively responding to global economic conditions to seize the growth opportunities in 2025. Only through continuous innovation and adaptation to market changes can they achieve long-term success in this competitive market. The market's expectations for AIPCs are high, but their success hinges largely on manufacturers effectively addressing price concerns and providing more compelling products and services. This will be a key development to watch in the future of the PC market.

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