Douyin 2024 Platform Governance Report: Safeguarding Security, Building a Better Community

Tech 2025-01-28 14:25:55 Source: Network

Douyin 2024 Platform Governance Report: Safeguarding Security, Building a Better CommunityOn January 26, 2024, Douyin released its 2024 Platform Governance Report, comprehensively summarizing its measures and achievements in platform governance and ecosystem optimization over the past year. The report shows that in the face of emerging online issues constantly arising in the digital age, Douyin has taken proactive measures in innovating rules, combating violations, and strengthening cybersecurity, achieving significant progress

On January 26, 2024, Douyin released its 2024 Platform Governance Report, comprehensively summarizing its measures and achievements in platform governance and ecosystem optimization over the past year. The report shows that in the face of emerging online issues constantly arising in the digital age, Douyin has taken proactive measures in innovating rules, combating violations, and strengthening cybersecurity, achieving significant progress. Through a series of innovative measures, Douyin has effectively purified its platform ecosystem, creating a safer and healthier online environment for users.

Innovative Governance Rules, Reducing Low-Quality and Illegal Content at the Source

The core of Douyin's 2024 platform governance work lies in "source governance." The report points out that issues such as "unscrupulous traffic-seeking," "fake staged content," and "improper use of AI-generated content" are pain points frequently raised by users. To address these issues, Douyin has implemented a series of targeted measures:

Douyin 2024 Platform Governance Report: Safeguarding Security, Building a Better Community

First, to address the difficulty of verifying fake content, Douyin introduced mandatory labeling for staged content and a hot topic verification mechanism. All staged content must be labeled accordingly, and the platform proactively verifies suspected false information in hot events. It collaborates with local institutions and media to quickly confirm the identity of individuals involved and the authenticity of the content, ensuring accuracy and reliability.

Second, to combat the behavior of inciting users to "unscrupulously seek traffic" using methods like "startup guides," Douyin has implemented source-tracing and crackdown measures, severely punishing relevant accounts and content, resolutely combating such malicious behavior, and purifying the platform ecosystem.

Regarding AI-generated content governance, Douyin requires creators to clearly mark AI-generated content and mandates registration and real-name authentication on the platform before using virtual avatars, effectively preventing the abuse of AI technology and avoiding the spread of false and low-quality information.

Douyin 2024 Platform Governance Report: Safeguarding Security, Building a Better Community

Furthermore, Douyin upgraded its regulations on "illegal leveraging of trending topics for improper profit," cutting off the chain from "leverage" to "profit." This proactively prevents individual accounts from gaining followers and profits by publishing false or low-quality information to capitalize on trending topics, thus maintaining fairness and justice on the platform.

Through these targeted governance measures, the proportion of low-quality content views on the Douyin platform has significantly decreased. All 21.8 billion daily views are allocated to authentic content, providing more opportunities for high-quality creators and encouraging more users to create quality content.

Strengthened Governance Efforts, Multifaceted Crackdown on Rumors and Internet Water Armies

Douyin 2024 Platform Governance Report: Safeguarding Security, Building a Better Community

In 2024, Douyin continued to intensify its efforts in rumor governance, implementing systematic measures to comprehensively govern the spread of misinformation from the perspectives of "accounts," "traffic," and "monetization."

To improve governance efficiency, Douyin introduced technical measures such as staged content recognition models and rumor warning models to accurately combat rumors. In 2024, Douyin processed a cumulative 4.52 million pieces of false rumors and handled 48,000 videos involving corporate rumors. Through the media rumor-refuting group mechanism, it collaborated with hundreds of media outlets to release over 1,200 hot topic refutations, with a total of 2.6 billion views, effectively maintaining the platform's information authenticity and user trust.

In the future, Douyin plans to further upgrade its algorithm to build a closed-loop mechanism for rumor governance. After rumors are removed, users who have viewed the rumors will be recommended timely and accurate refutations, further improving the efficiency of rumor governance.

Douyin 2024 Platform Governance Report: Safeguarding Security, Building a Better Community

In combating internet water armies, Douyin banned 1.1 million violating accounts throughout the year and used technical means to intercept an average of 62 million pieces of violating information daily. Through efficient identification and handling, Douyin effectively cracked down on the online black and gray industrial chain and provided clues to the police, assisting in the arrest of 90 criminal suspects, making a positive contribution to maintaining online security.

Regarding cyberbullying governance, Douyin continuously optimized its victim identification model, from proactive discovery to gradual intervention, helping users effectively cope with cyberbullying threats. The platform uses various methods such as anti-cyberbullying initiatives, legal aid functions, and the release of short anti-cyberbullying videos to call on the whole society to pay attention to the issue of cyberbullying and create a positive and healthy online environment. In 2024, the platform handled a cumulative 6,394 cases of cyberbullying risks, intercepted 170 million cyberbullying comments, and provided free legal consultation services to 615 users. Compared to 2023, the daily average number of comment reports initiated with "I've been cyberbullied" decreased by 20%, demonstrating the significant achievements of cyberbullying governance.

Anti-fraud Field, Protecting User Property Security

Douyin 2024 Platform Governance Report: Safeguarding Security, Building a Better Community

In the anti-fraud field, Douyin, relying on in-depth analysis of the characteristics of black industrial chains, iterates its anti-fraud strategy more than 200 times per month. It assisted the police in successfully cracking down on 69 fraud gangs and arresting 451 criminal suspects, making significant contributions to protecting user property safety. At the same time, Douyin protects up to 2 million potential victims daily by sending anti-fraud reminders, effectively reducing the risk of users being scammed.

Focusing on Online Safety, Protecting the "Young and Old" and Corporate Rights

In 2024, Douyin comprehensively strengthened the protection of minors from three dimensions: "preemptive prevention, in-process supervision, and post-event handling." Through pop-up windows for the minor mode, content review rules, and risk filtering, it strictly controls inappropriate content and increases penalties for violating accounts. During school holidays, the platform conducted intensive governance, shutting down over 30,000 accounts that spread harmful culture and removing over 1.2 million videos that were vulgar or harmful to the physical and mental health of minors. It intercepted nearly 490,000 high-risk online fraud attempts. To enhance the functionality of the minor mode, Douyin launched "content preference adjustment," allowing parents to set personalized content based on their children's age and interests, and further explores mechanisms for joint control with mobile devices to create a safe and healthy online environment for minors.

In terms of senior-friendly design, Douyin launched the "Elderly Mode," optimizing font size, touch areas, and contrast. It also established a 24-hour hotline customer service, providing services in dialects and slow speech for elderly users. For content that is easily deceptive to the elderly, the platform removes over 5,000 violating videos daily and reminds high-risk users by phone, successfully dissuading about 10,000 people daily. Douyin also continues to carry out special governance for the protection of the elderly, cracking down on illegal activities such as using traditional Chinese medicine health to attract customers and sell medicine. It also introduces more high-quality content suitable for the elderly, helping elderly users enjoy a safe and rich digital life.

The report shows that enterprise infringement-related services and governance were one of Douyin's key tasks last year. In 2024, Douyin handled over 270,000 reports of corporate infringements and optimized the handling process for nine categories of infringements, including intellectual property rights, speeding up the handling speed. The platform added a rapid processing mechanism for "obvious corporate infringements." For content that meets the standards, it prioritizes blocking the spread before supplementary review. The effectiveness of corporate reports increased by 10.9%. The average handling time for corporate infringement reports was reduced from 46.9 hours to 16.9 hours, effectively protecting corporate rights. In 2025, Douyin plans to further optimize the infringement governance process through "one-stop service" to comprehensively enhance the protection of corporate rights.

Douyin's Future: Continuously Improving Governance Effectiveness, Building a Better Community

A relevant person in charge of the Douyin Safety Center stated that Douyin always upholds the principles of equality, friendliness, richness, diversity, authenticity, positivity, respect for knowledge, and encouragement of expression. In the future, Douyin will more actively fulfill its platform responsibilities and improve governance effectiveness in technology, content, and rules, creating a safer and more friendly community environment for every user. Douyin will continue its efforts to build a safer, healthier, and more positive online community. Through continuous improvement and innovation, Douyin is committed to providing users with a safe, reliable, informative, and positive platform.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])

Mobile advertising space rental

Tag: Douyin 2024 Platform Governance Report Safeguarding Security Building Better