Youku Launches Hearing-Impaired User Verification, Benefitting 27 Million

Tech 2025-03-18 16:09:26 26 Source: Network

Youku Launches Hearing-Impaired User Verification, Benefitting 27 MillionOn March 18th, a hearing-impaired user verification feature, jointly launched by the China Disabled Persons' News Publicity Promotion Association and Alibaba Entertainment's public welfare initiative, officially went live on Youku's Accessible Theater. This allows over 27 million hearing-impaired individuals nationwide to verify their identities online and access a wealth of accessible content within the theater for free

On March 18th, a hearing-impaired user verification feature, jointly launched by the China Disabled Persons' News Publicity Promotion Association and Alibaba Entertainment's public welfare initiative, officially went live on Youku's Accessible Theater. This allows over 27 million hearing-impaired individuals nationwide to verify their identities online and access a wealth of accessible content within the theater for free. This marks another significant breakthrough for Youku in the field of accessible viewing, following the launch of its visual impairment verification service at the end of 2022, further strengthening its accessible service system and enabling more disabled individuals to equally enjoy cultural products.

Chen Yanling, head of Alibaba Entertainment's public welfare initiative, stated that the number of hearing-impaired people in China far exceeds that of visually impaired individuals, highlighting the immense significance of this service launch. Alibaba Entertainment will leverage its platform's technological advantages to continuously provide more diverse cultural products for the hearing-impaired, enriching their spiritual and cultural lives. This is not Alibaba Entertainment's first foray into accessibility; it has consistently been committed to using technology to bridge the digital divide and promote inclusive social development.

Youku Launches Hearing-Impaired User Verification, Benefitting 27 Million

For a long time, it was commonly believed that hearing-impaired individuals relied solely on sign language interpretation to watch films and television shows. However, the reality is more complex. Due to China's vast geographical area and regional variations in sign language, this approach has limitations. With rising education levels and literacy rates, more and more hearing-impaired individuals can understand plots through subtitles, making them a crucial tool for information access and entertainment. Youku's hearing-impaired user verification feature is built upon this understanding, offering a more convenient and personalized viewing experience.

The launch of this feature also owes much to technological advancements, particularly in artificial intelligence. A representative from the China Disabled Persons' News Publicity Promotion Association noted that the application of AI and other emerging technologies offers greater possibilities for achieving the goal of "equality, integration, and sharing" for people with disabilities. They emphasized that the need for rich and diverse cultural experiences among the visually and hearing-impaired is even greater than for able-bodied individuals, further underscoring the importance of providing them with diverse public cultural services. They called on more people to participate in this meaningful endeavor, creating a more inclusive and friendly society.

Youku has consistently been at the forefront of accessible viewing. As early as 2020, Youku implemented comprehensive accessibility improvements to its app, standardizing component screen reading and optimizing user interaction to address pain points for users with disabilities. In December 2020, Youku launched its Accessible Theater, a platform offering a vast collection of accessible audio-visual content for people with visual and hearing impairments. Today, the Accessible Theater boasts over 8,000 films, TV series, short videos, and audiobooks, catering to a wide range of users with various disabilities.

Youku's newly launched hearing-impaired user verification feature is another testament to its ongoing commitment to accessible viewing. This feature not only facilitates access to accessible films and television for the hearing-impaired but also reflects Youku's dedication to fulfilling its social responsibilities and promoting social justice. It sets a positive example for other video platforms, driving industry-wide improvements in accessibility services. With continued technological advancements and increasing societal focus on the rights of people with disabilities, more platforms and organizations will undoubtedly join the effort to provide higher-quality and more convenient cultural services, transforming "equality, integration, and sharing" from a slogan into a reality for everyone.

Youku's commitment to accessible viewing extends beyond technological innovation. The company understands that providing convenient viewing experiences for the hearing-impaired requires not only technological support but also a deep understanding and respect for their needs. Youku's Accessible Theater not only provides a wealth of accessible content but also prioritizes user experience optimization, enabling the hearing-impaired to enjoy films and television as easily as anyone else.

This initiative has also received positive affirmation from the China Disabled Persons' News Publicity Promotion Association. The association stated that Youku's accessibility services provide invaluable cultural resources to those with visual and hearing impairments, significantly improving their quality of life and contributing to the promotion of inclusive social development. They hope more enterprises will follow Youku's lead, actively assuming social responsibility and contributing to the cause of people with disabilities.

Youku's exploration and practice in accessible viewing provide valuable experience and reference for other video platforms. In the future, more enterprises will undoubtedly join the effort to build a fairer and more inclusive digital cultural environment, ensuring everyone enjoys the charm of cultural products in the digital age. Youku's success story demonstrates the power of combining technological innovation with social responsibility, offering new ideas and directions for promoting inclusive social development. Through continuous efforts and innovation, more comprehensive accessible services will benefit more people in need, allowing the power of culture to warm and illuminate everyone's lives.

The hearing-impaired user verification feature launched by Youku is not just a technological innovation but also a demonstration of social responsibility. It benefits 27 million hearing-impaired individuals and sets a positive example for society, injecting new vitality into the development of accessible viewing. We have reason to believe that more and more enterprises and organizations will join this effort, working together to ensure that more disabled people can equally enjoy the richness of cultural life. Youku's actions will surely inspire more enterprises to actively assume social responsibility and create a better society together.

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