V View Financial Report | Apple's Greater China Revenue Continuously Decreases! Q2 decreased by 2.89%
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On May 5th, Apple disclosed its latest performance. The revenue in Greater China decreased by 2

On May 5th, Apple disclosed its latest performance. The revenue in Greater China decreased by 2.89% year-on-year.
The company achieved a revenue of $94.836 billion in the second quarter of fiscal year 2023, compared to $97.278 billion in the same period last year; Net profit was $24.16 billion, compared to $25.01 billion in the same period last year.
According to the Wall Street Journal, Apple's sales fell for the second consecutive fiscal quarter as demand for some of its products weakened after hitting record levels during the pandemic.
The report mentioned that in the three months ended April 1st, Apple's revenue was $94.8 billion, a decrease of 3% compared to the same period last year. Net profit decreased by 3% year-on-year to $24.2 billion. Analysts surveyed by FactSet expect sales and net profit to be $92.9 billion and $22.6 billion, respectively.
From a product perspective, iPhone revenue in the second quarter of the 2023 fiscal year was $51.334 billion, setting a record for the same period. Luca Maestri, Apple's chief financial officer, said that it benefited from the contribution of emerging markets such as India, the Philippines, Indonesia and Mexico to the performance. Since the second quarter of last year, iPhone sales in India, Indonesia, the United Arab Emirates and Trkiye have doubled.
Mac revenue was $7.168 billion, with an expected $7.74 billion, compared to $10.435 billion in the same period last year. IPad revenue is $6.67 billion, with analysts expecting $6.69 billion, compared to $7.646 billion in the same period last year.

Screenshot of Apple's financial report, the same below
Apple's revenue in the Greater China region in the second quarter of the 2023 fiscal year was $17.812 billion, with a market expectation of $17.16 billion, compared to $18.343 billion in the same period last year.According to this calculation, Apple DazhongHuaThe revenue of the district in this fiscal quarter decreased by 2.89% year-on-year.

Hua2023Hua239.05257.837.28%
According to the report, Apple's service business grew by about 5.5% in the second fiscal quarter, in line with expectations, but the growth rate slowed down. Analysts say the company is facing a softening of the digital advertising market and a decrease in mobile game spending. (Zhongxin Jingwei APP)
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Tag: View Financial Report Apple Greater China Revenue Continuously Decreases
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