Looking at Smoke and Fire from the Perspective of "618" Consumption
AD |
The annual "618" promotion has recently kicked off, and major e-commerce platforms are taking the mid year exam. At present, thanks to the sustained economic recovery and increased consumer willingness of residents, as well as the early deployment of various platforms and businesses, the entire consumer market has shown a hot scene
The annual "618" promotion has recently kicked off, and major e-commerce platforms are taking the mid year exam. At present, thanks to the sustained economic recovery and increased consumer willingness of residents, as well as the early deployment of various platforms and businesses, the entire consumer market has shown a hot scene.
From the perspective of physical consumption, more and more high-quality products are entering the market, meeting the increasing consumer demand. Among them, 3C digital products have received attention, and sales of trendy digital products such as emerging lyric speakers, foldable screen phones, and micro single cameras have seen rapid growth; Segmented home appliance products are favored, with orders for ultra-thin refrigerators, 2-piece hanging air conditioners, game TVs, cream wind curtains, enamel pots and other home appliance products rapidly increasing; The fashion consumer market is showing an upward trend, and the attention to fashion accessories, footwear and other products continues to increase.
From the perspective of service consumption, various types of service products have quickly entered the public's view. The order volume of 3C digital products purchased through exchanging old for new increased by over 120% year-on-year, and the pre-sale order volume of home appliances exchanged for new increased by 139% year-on-year; The pre-sale orders for decoration services such as overall full coverage and partial decoration have increased by more than three times year-on-year; The consumption growth of life service products is strong, and regular purchasing services that meet household daily consumption are being chosen by more consumers.
Overall, the per capita order volume for pre-sale goods increased by over 30% year-on-year; The pre-sale order volume in rural areas of the county increased by over 40% year-on-year; Among consumers participating in pre-sales, the '90s generation' are the main group, accounting for 70%.
Behind the "618" consumption boom, there is a continuous rise in fireworks, which has also enabled various enterprises and merchants in the upstream and downstream of the industrial chain, online and offline, to achieve solid growth. With the continuous development of the mid year promotion, it is recommended that relevant enterprises invest more diverse, advanced, and fashionable products for consumers to choose from while ensuring product quality. At the same time, relevant enterprises should provide more personalized service measures or products based on the different needs of consumers to enhance their shopping experience.
Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])
Mobile advertising space rental |
Tag: Looking at Smoke and Fire from the Perspective of
The new power system will strengthen the construction of the four major systems
NextScience and technology innovation platform adds impetus to county development
Guess you like
-
Pinduoduo's "Trillion-Yuan Support" Plan: A Three-Year, 100 Billion Yuan Investment to Build a Multi-Win Business EcosystemDetail
2025-04-03 14:41:29 11
-
Huyu Xianxiang and AVIC Optoelectronics Institute Forge Strategic Partnership to Shape China's eVTOL Avionics LandscapeDetail
2025-04-02 18:39:02 1
-
Haier Smart Home's 8th Global R&D Innovation Awards: Illuminating Better Lives with Technology, Achieving User SatisfactionDetail
2025-04-02 15:57:33 21
-
Huawei's 2025 China Digital Power Partner Conference: Carbon-Neutral Path for China, Shared Value CreationDetail
2025-03-31 18:57:09 11
-
OPPO Think Tank: A New Paradigm for Chinese Enterprises' Globalization From Wusha Village to the Global High-End MarketDetail
2025-03-31 18:48:21 1
-
ICLR 2025: Chinese Universities and Companies Showcase AI Prowess with Numerous Accepted Papers; Stanford-HKUST Collaboration Achieves Perfect ScoreDetail
2025-03-31 14:54:45 11
-
Huawei HarmonyOS Smart Home Partner Summit: Deep Dive into Spatial Intelligence Transformation and Ecosystem Development StrategyDetail
2025-03-31 13:01:45 1
-
AI Large Models Drive Innovation in Humanoid Robots and Autonomous Driving: 2025 as a Key MilestoneDetail
2025-03-31 13:00:04 1
-
Eight Cities Pilot Credit Supervision Data Openness, Empowering Micro and Small Enterprises with Mobile Payment PlatformsDetail
2025-03-26 09:32:47 1
-
Xiaomi's "Just a Little Profit": The Deep Logic and Sustainability Behind its Low-Margin StrategyDetail
2025-03-25 15:07:32 21
- Detail
-
The Ninth Huawei ICT Competition China Challenge Finals Conclude Successfully: Kunpeng and Ascend Tracks Crown Their ChampionsDetail
2025-03-24 16:26:03 11
-
Ronshen Sugar Cube Refrigerator: The Official Product of the 2025 FIFA Club World Cup, Ushering in a New Era of Healthy Food PreservationDetail
2025-03-24 15:40:35 21
-
Zhihu Launches New Version of Zhihu Straight Answer: Deep Integration of AI and Community to Enhance Professionalism and CredibilityDetail
2025-03-24 14:04:38 1
-
China Construction Ninth Harmony (Zhongjian Jiuhe) and Huawei HarmonyOS Smart Home Deepen Strategic Partnership at AWE2025, Building a Green and Intelligent Future HomeDetail
2025-03-23 15:21:15 41
-
ZuoYeBang Books Leads the New Trend in Intelligent Education Publishing at Changsha Book FairDetail
2025-03-21 15:15:33 1
-
Tianyancha: Shielding Consumer Safety and Reshaping Business Trust with DataDetail
2025-03-21 08:47:58 1
-
Hisense at AWE2025: AI Empowerment, Leading the Transformation of Future Smart LivingDetail
2025-03-20 18:24:11 11
-
Haier TV Makes a Stunning Debut at AWE 2024: Zhiyuan AI Large Model and PureScene Care Screen Usher in a New Era of Smart HomesDetail
2025-03-20 15:17:20 1
-
China Power's Xin Yuan Zhi Chu (New Source Smart Storage): Open Energy Intelligence Computing Center Leads Intelligent Transformation of the Energy IndustryDetail
2025-03-20 15:15:39 1