Institution: Estimated shipment volume of Apple VisionPro is approximately 200000 units in 2024
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On June 7th, at the recent Apple World Developers Conference (WWDC23), Apple officially launched its first hybrid reality (MR) head display, named "VisionPro" and priced at $3499.After the launch of this product, it caused a heated discussion in the market
On June 7th, at the recent Apple World Developers Conference (WWDC23), Apple officially launched its first hybrid reality (MR) head display, named "VisionPro" and priced at $3499.
After the launch of this product, it caused a heated discussion in the market. In response, market analysis firm TrendForce Jibang Consulting stated that it is estimated that the shipment volume of Apple's VisionPro will only be about 200000 units in 2024. We need to wait for the launch of subsequent consumer models and whether Apple can provide functional services that attract consumers' daily applications in order to boost the rapid development of the overall AR market.
TrendForce believes that Apple's VisionPro will undoubtedly be the top AR/VR product in terms of hardware specifications and functional design. However, the high price of $3499, coupled with the need for an external power supply to operate for two hours, are all unfavorable factors that affect consumers' purchasing intentions.
In addition, Apple VisionPro currently lacks sufficient applications. TrendForce believes that in the early stages, products will be purchased by developers and enterprise users, allowing developers and enterprises to develop different types of applications through various innovative features of VisionPro. This is not suitable for general consumer users, so the product price will be on the high side.
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