Why are Pinduoduo products so cheap to sell? Uncover the reasons behind cheap prices and increase knowledge

Tech 2023-05-10 02:06:12 Source: Network

With the continuous development of internet technology, e-commerce has greatly changed our livesAmong them, Taobao and JD.com, which were the first to rise, almost monopolized the entire market, but Pinduoduo emerged as a new force, tearing apart a path of blood and dividing up a large piece of cake

With the continuous development of internet technology, e-commerce has greatly changed our livesAmong them, Taobao and JD.com, which were the first to rise, almost monopolized the entire market, but Pinduoduo emerged as a new force, tearing apart a path of blood and dividing up a large piece of cake.

So how did Pinduoduo achieve its current achievements? Why are the products on Pinduoduo selling so cheap? Can it be said that Pinduoduo sells fake and inferior products?Actually, it's not that Pinduoduo can sell so cheaply because it accurately captures the needs of consumers.

1 Targeting the Market to Promote Rise

Under the pressure of Taobao and JD.com, a newly born enterprise must take a different path in order to seize customers and quickly occupy the market. Pinduoduo was born in 2015 and initially positioned its target customers as those with a high demand for low-priced items.This is also the first stage of Pinduoduo's rise, successfully attracting users in the sinking market with its low price.

After the first stage of development, Pinduoduo has established a relatively stable customer base. At this point, Pinduoduo began to elevate its audience positioning from a sinking market to a first and second tier city,We are no longer just following the low-priced route, but constantly optimizing the cost-effectiveness of our products to achieve successful drainage.

In addition,Pinduoduo also creates new users by providing more benefits to its audienceFor example, with a subsidy of tens of billions of yuan, we successfully attracted a large number of new users by purchasing high-quality products at low prices. Various recruitment activities have also provided Pinduoduo with a large amount of publicity and promotion of "tap water".

Since its launch in 2015, Pinduoduo has had over 800 million active buyers, ranking at the forefront of the industry for two consecutive quarters, and has a place in the market.Looking at the development mileage of Pinduoduo, it is precisely by relying on cheap to seize the market, so why are the products on Pinduoduo so cheap?

2 Lower cost and cheaper

oneLow logistics costs

Compared to traditional physical store shopping, online shopping requires express delivery services. Nowadays, consumers have a particular preference for "package shipping", so merchants need to include logistics costs when pricing,This requires negotiation with the courier company after a large shipment volume to effectively reduce logistics costs.

Many merchants on Pinduoduo,When sending express delivery, the price can be compressed to one to two yuan per orderIt is much cheaper than sending express delivery to individual users. Merchants with better sales can have lower shipping costs, and with reduced logistics costs, the corresponding product prices will also be lower.

twoNo middleman to earn price difference

Many merchants in Pinduoduo sell products that are shipped directly from the factory source, eliminating the previous layers of exploitation from manufacturers, distributors, and agents, effectively reducing the cost of goods. After shortening the process, although the product pricing is low, it is still in a profitable state, in other words,Pinduoduo follows the path of small profits and quick sales. As long as sales increase, a cheap price can also lead to good profits.

threeMore spelling, more provinces

The biggest difference between Pinduoduo's purchase mode and platforms such as Taobao and JD.com is that it is cheaper to purchase goods together with other users,So during the shopping process, consumers will invite their friends or collaborate with other users to make purchases.More spelling, more provinces

Of course, in order for consumers to choose products more conveniently, when browsing the relevant pages of Pinduoduo,You can obtain items such as "free card sharing" and enjoy low-priced services without having to share orders with others.

fourMulti channel sales

Many Pinduoduo sellers also operate stores on other e-commerce platforms, and their sales methods may vary depending on the target customers on different platforms.For Pinduoduo's target audience, the price of products sold on this platform will be lowerPinduoduoduo, Taobao, and other platforms increase prices to ensure the profits of merchants.

Pinduoduo has attracted many users with its price advantage, numerous activities and benefits, and rich social models, successfully seizing a place in the market. Among them,Cheap product prices have become its primary factor in attracting users.

After understanding the reasons for the low prices of Pinduoduo products, I believe everyone has a deeper understanding of this platform.Since its launch, Pinduoduo has introduced many benefits to provide convenient and user-friendly services for consumers,Can meet the needs of various small items, daily necessities, fruits and vegetables, and other products.

While fighting a price war, Pinduoduo is constantly improving its various services, and the launched functions such as Duoduo Buying Vegetables tightly bind users to the platform, increasing user stickiness.Various activities make Pinduoduo a social tool, constantly attracting more users.

Society is developing, technology is advancing, and multi-channel e-commerce can better meet people's diverse usage needs. The price advantage of Pinduoduo is its first factor in attracting customers,The trend of billions in subsidies is still ongoing, and consumers can choose according to their own needs.

epilogue

The competition on e-commerce platforms is becoming increasingly fierce. In order to attract more customers, it is necessary to provide products with higher cost-effectiveness and better user experience,Pinduoduo is still constantly improving itself, and as for the future, everyone may want to put forward some of their own opinions!

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