Digital technology opens up a new space for audiovisual art (focusing on cultural digitization)

Tech 2023-06-16 07:09:19 Source: Network

With the help of various new technologies, the efficiency and quality of audio-visual art creation have greatly improved. More and more creators are actively researching and applying digital technology to promote the emergence of audio-visual art

With the help of various new technologies, the efficiency and quality of audio-visual art creation have greatly improved. More and more creators are actively researching and applying digital technology to promote the emergence of audio-visual art.

For a period of time, the "science fiction craze" has attracted widespread attention. Whether it's the shining planets in the vast universe or the active robot assistants in human homes, these imaginative sci-fi scenes bring unforgettable audio-visual experiences to the audience. A number of digital technologies such as virtual photography, artificial intelligence, digital twins, and virtual reality are increasingly being applied to audio-visual art creation, promoting the continuous emergence of high-quality literary and artistic works.

Art innovation cannot be separated from the innovation of tools and technology. Compared with traditional art, audio-visual art creation often emphasizes Mass collaboration and technology integration. This industrialization characteristic makes it more dependent on technological change. For example, every leap in movies from silent to sound, from black and white to color, from 2D to 3D, and then to VR movies is closely related to technology.

Virtual photography technology is a prominent representative among them. It can not only help actors enter the scene faster, but also shorten the creative cycle. In the past, for science fiction scenes that cannot be realistically filmed, it was necessary to first take green screen shots of the characters, and then synthesize the images through later stages. This brings up a question: how can actors quickly find their state and enter their roles in the monotonous green screen space without truly listening, watching, or experiencing the scenes in the script? Virtual photography technology utilizes LED screens to create special effects scenes that are close to the real environment. With the continuous iteration of technology, the fidelity and material richness of virtual shooting construction scenes are becoming higher and higher. Whether it's the scenery outside the window while the vehicle is driving, the blue sky and white clouds in the distance of the camera, the mountains filled with wind and snow, the warm and quiet living room, or even non-existent scenes, they can be presented in the studio, making the creators feel like they are in a real scene.

More importantly, using virtual photography technology can also achieve "post production pre production", significantly improving production efficiency. By setting up virtual machine positions, prop scenes and visual effects through computer software, directors and other major creators can see the effect close to the film in the monitor, and achieve "WYSIWYG". Compared to building real scenes, virtual filming can adjust scenes faster and can be used for rehearsals before formal filming. After filming, it can also be continuously optimized and reused as a digital asset. In the past, creators often spent a lot of energy discussing and verifying whether artistic creativity could be realized, and some even found defects in the post production stage, and then went to great lengths to rework and make up for them. The application of virtual photography technology has revolutionized the production process and effectively solved this problem.

Artificial intelligence also assists in the creation of audio-visual art in multiple stages. Taking anime as an example, after the script is completed, style setting and original drawing must be carried out. After the first draft is completed, it needs to be modified and polished to form the final character shape and scene plan. These steps have a long process link and high time and cost. By applying artificial intelligence to painting, creators only need to draw a small amount of line sketches and "tell" artificial intelligence their own ideas, and can complete the drawing in a short period of time. Even the makeup photos of the main characters in online movies, online dramas, and online variety shows can be completed by artificial intelligence, which is not only efficient but also lifelike. In addition to content creation, promotional content such as artwork posters can also be designed and created with the assistance of artificial intelligence, and their effects are constantly being optimized.

From a trend perspective, digital technology has greatly shortened the time it takes for creativity to be transformed into works, bringing a huge impact on artistic creation. On the one hand, this reflects the tool attributes of technology: assisting creation, improving efficiency, liberating people's hands, allowing creators to devote more energy to the conceptualization of characters, stories, and connotations. Creators should take this opportunity to improve their digital literacy and ability to control technology, and make good use of technology. On the other hand, as the technological threshold becomes lower and creation tools become readily available, creators need to face the characteristics and laws of art and strive to achieve a deep integration of technology and art. When the chaotic flowers are gradually becoming charming, one should be able to return to nature and simplicity, and produce good works that move people's hearts.

The law of content being king will not change as technology continues to iterate. Someone once asked, can you imagine the creative scene of audiovisual art in 30 years? My answer is that technology changes with each passing day far beyond our imagination, but I believe that the application of new technology will certainly enable more excellent works to emerge, so that art can better meet people's cultural needs and better reflect the Zeitgeist. We look forward to creators constantly exploring and innovating, opening up creative space with digital technology, and using excellent works to move people's hearts and inspire wisdom.

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