Sad Boss Yu Lianbing: From a poor boy to a billionaire, he died on the same day as his second wife

Tech 2023-05-10 04:04:10 Source: Network

Sadness has covered up the truth, and lessons should always be rememberedFollow Shanguangke, let's grow togetherMany people are familiar with the express delivery business, but JD and SF Express are also competing against it, and some logistics companies are also thriving in this blue ocean.Established in 2009, Yousu Express has also made rapid progress, focusing on the "big package" strategy, giving it a market value of tens of billions in the industry

Sadness has covered up the truth, and lessons should always be remembered

Follow Shanguangke, let's grow together

Many people are familiar with the express delivery business, but JD and SF Express are also competing against it, and some logistics companies are also thriving in this blue ocean.

Established in 2009, Yousu Express has also made rapid progress, focusing on the "big package" strategy, giving it a market value of tens of billions in the industry.

Chairman Yu Lianbing is the founder and leader of Yousu Express, and has always been regarded as the "soul figure" of Yousu Express.

From a poor boy to a billionaire, it is undoubtedly very inspiring, but the subsequent tragedy is inevitably regrettable.

In 2019, Yu Lianbing and his second wife died on the same day, and then the chairman of Yousu Express changed and joined other groups.

After learning about the tragic news of Yu Lianbing, the father from the countryside was like a bolt from the blue. This 72 year old man experienced the tragedy of a white haired man giving a black haired man away.

1 Poor boy: Carrying 300 yuan and heading south

In 1972, Yu Lianbing was born at the foot of Liangzi Mountain in Tangjia, Shizi Village, Qu County, which is a mountainous and hilly area that covers 98% of the area.

Farming is difficult to make a living, and the family has a large population. After graduating from junior high school, the family cannot afford to send Yu Lianbing to school.

In 1989, at the age of 17, Yu Lianbing went south to Shenzhen with 300 yuan and began to explore and fight in society.

Even though he only has a junior high school degree, Yu Lianbing has worked as a delivery worker, construction worker, train and air ticket seller due to his hardworking nature.

After saving some money in his hand, due to his flexible mind, Yu Lianbing began to engage in ticketing agency, international express delivery agency, and other businesses.

At that time, the reform and opening up exercised Yu Lianbing's ability and gave him more opportunities.

Express delivery is an emerging industry, and Yu Lianbing, who has worked at FedEx in the United States and is highly optimistic about it, has also gained extensive experience. He has decided to delve deeper into the logistics industry.

From 2002 to 2009, Yu Lianbing participated in the establishment of two express delivery companies, Su'er and Longbang. As a key personnel, he accumulated a comprehensive knowledge and information network.

In November 2009, in Humen Town, Dongguan City, Yu Lianbing officially established Yousu Express and served as the chairman.

From going out to work at the age of 17 to establishing Yousu at the age of 37, in 20 years, Yu Lianbing completed a class counterattack and achieved a transformation in his life.

2 Boss: With a fortune of tens of billions

A professional asserts, "Uesu can only survive for three years

At that time, "Four Connections and One Access" relied on Alibaba Group and rushed to the capital market one by one, seizing the Lebensraum of other express delivery companies.

Many express delivery companies, like Yousu, are facing a survival crisis and have walked down the historical stage one by one.

When facing difficulties, Yu Lianbing did not believe in fate, and he believed that he could change his destiny against the odds.

In the development plan of Yousu, Yu Lianbing decided to implement strategic transformation and proposed the concept of "large packages" to avoid fierce competition for small express packages.

This differentiated development has made Yousu's business highly competitive, with large enterprises such as Haier and Foxconn becoming its customers, enabling Yousu to achieve profitability and smooth transformation.

In the following period, Yousu Express has successfully raised funds in multiple rounds and entered a rapid development stage, becoming the number one in the field of large parcels.

At this time, Yousu Express has established 6000 business outlets nationwide, with over 10000 transportation and delivery vehicles and over 70000 employees.

Yousu Express has built an integrated service network radiating to Chinese Mainland, Hong Kong, Macao and Taiwan, the United States and the Asia Pacific region, moving from domestic brands to the world.

The strategic planning of Yu Lianbing has achieved excellent express delivery; And this company has also achieved the success of Yu Lianbing.

Yu Lianbing has successively become one of the top ten contributors to economic construction, the annual figure of China's e-commerce logistics, and the annual China Express Charm Award, and is well-known to the public.

While gaining a huge reputation, there is also a huge amount of economic wealth, becoming a billionaire that everyone envies.

Although graduating from junior high school, Yu Lianbing studied history and kept a low profile in his hometown, remembering Xiang Yu's lessons.

Yu Lianbing never revealed his identity and returned to the village to greet people with a smile on his face.

3 Parents: Farming and raising pigs in rural areas

When he was young, his family was poor, and Yu Lianbing had a similar childhood. He learned to be independent early on.

At the age of seven, his parents often went out to work, and he took on the responsibility of taking care of his younger brothers and cooking.

Yu Lianbing, holding a bench and frying vegetables on the stove, went to the fields to call his parents for dinner after the rice was cooked, which is undoubtedly very sensible.

After graduating from junior high school, knowing the situation at home, Yu Lianbing voluntarily gave up his studies to alleviate the burden on his family.

When Yu Lianbing chose to go south, his father took out his savings from selling grain at home and placed them in his son's arms.

The children of poor families take over early and work tirelessly, which is a force of life and full of helplessness.

Because of his work, Yu Lianbing seldom goes back to his hometown, but even if he is busy, he will go back to the countryside to accompany his parents every Spring Festival.

On the morning of Chinese New Year's Eve, Yu Lianbing would give red envelopes to the elders and children in the village, and then the family would gather together for a reunion dinner.

Although Yu Lianbing rarely speaks at the dining table, his family also knows that he is very promising and works as a big boss outside.

Yu Lianbing's parents were also surprised by the locals, who had been guarding the old house and insisting on planting crops.

The old couple still keep two pigs and often go to the field to mow and fatten them up until their son comes back to arrange a pig killing banquet.

The prosperity of Yu Lianbing did not affect his parents, and his life remained as usual, preserving the diligence and thrift of rural people.

Children cannot go against their parents' wishes, which is also a manifestation of filial piety.

In fact, the parents of Yu Lianbing will not have less food and clothing, but they just can't have leisure time.

The old house at home was specially renovated by Yu Lianbing to make it more comfortable for his parents.

My father complained that the dirt roads in the village were difficult to walk on, and he even invested in building a cement road.

Even if his family is poor, his parents will still leave the best things for him, which makes Yu Lianbing's memory fresh. Even if he goes further, he cannot forget his roots.

The emotional blood of parents is thicker than water, but the person next to them is different, and the relationship between both parties will fade unconsciously.

4 True Love: Marrying Your Second Wife

Yu Lianbing once had a wife who went through ups and downs, but due to their entrepreneurship, the differences were too great. Even if they already had children, they ultimately chose to divorce.

Yu Lianbing devoted himself wholeheartedly to his career and did not have the leisure to take care of his emotions. He remained in a blank period for the next few years.

In 2013, Yousu Express had a good momentum of development, with its headquarters moving from Guangdong to Shanghai. It was also the same year that Yu Lianbing met Dong Jie.

Dong Jie is a middle management of Yousu Express, who specializes in international business. In his work, Yu Lianbing has met with him.

Dong Jie is from Yantai City, Shandong Province, born in June 1987. She has a beautiful appearance and a tall figure, which immediately captivates Yu Lianbing.

Yuelao is not always reliable, and behind the sweetness lies arsenic.

The strong pursuit of a domineering CEO, but this is not a segment of an idol drama. The appearance and age of Yu Lianbing make Dong Jie very hesitant.

Yu Lianbing believed that he had met true love and pursued it for a whole two years. Eventually, he moved Dong Jie and finally embraced the beauty.

In 2015, the two held a wedding at a five-star hotel in Shanghai, with 58 tables set up for the banquet, which was very grand and luxurious.

After marriage, Dong Jie resigned from Yousu and became a full-time wife. The following year, he gave birth to their son.

Yu Lianbing specially purchased a villa to make it convenient for his mother and family to take care of his wife, which can be said to be very considerate.

From within the Yousu Group, Yu Lianbing and his wife usually have a good relationship.

However, in subsequent media interviews, some also stated that they had had multiple arguments at the end of their lives.

Next to the company, Yu Lianbing has a residence in the community where he and his wife spent their last moments.

The door has been locked, and Dong Jie's relatives have tried to find someone, but they were unable to enter. In the end, they called the police and dealt with it, and both have lost their breath of life.

I believe that economic downturn and slower growth do not necessarily mean a shrinking market. The stock market is still large, and the incremental market is still growing. We must face many uncertainties

On the eve of the accident, Yu Lianbing was still giving a passionate speech to safeguard the rapid development.

After his death, the group quickly changed its chairman, and Uesu was also acquired a few months later. All the efforts of Yu Lianbing were wasted.

The truth about the death of Yu Lianbing remains elusive and unknown to outsiders.

But Yu Lianbing is undoubtedly very sad. His career has disappeared, leaving his 70 year old parents crying bitterly and his 2-year-old child orphaned.

It can only be said that marriage and relationships ultimately need to keep their eyes open to avoid regret.

Originality is not easy, looking forward to more attention

reference resources

1. Red Star News:

Chairman and Husband of Yousu Express Both Died, Parents Farming and Raising Pigs in Their Hometown

2. E-commerce News:

The founder of a billion yuan express delivery company died at home, and after 10 years of entrepreneurship, it became a success

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