MINISO X Chiikawa Pop-up: The Sweetness and Anxiety Behind the Hype

MINISO X Chiikawa Pop-up: The Sweetness and Anxiety Behind the HypeChiikawa, a Japanese-born cartoon character that has taken the world by storm with its cute and endearing image, is now creating a new wave of enthusiasm in China. On March 29th, the pop-up store jointly launched by MINISO and Chiikawa officially opened at Shanghai Jing'an Grand Gateway, attracting countless fans to check in...

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