Ningxia Jinhe Dairy: Riding the Pinduoduo Wave, a Legacy Brand Finds New Life and Expands Nationally
Ningxia Jinhe Dairy: Riding the Pinduoduo Wave, a Legacy Brand Finds New Life and Expands NationallyFor a couple of years, Jinhe Dairy, a Ningxia-based legacy brand with over two decades of history, faced significant challenges: declining profits, limited brand awareness confined to Ningxia, losing ground to major dairy companies, and shrinking shelf space in supermarkets. Founder Yan Jianguo was deeply concerned...
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The Third Session of the Fourteenth National People's Congress (NPC): Mengniu's Seven Proposals to Foster a More Resilient Dairy Industry Chain and Ensure National Dairy Security
The Third Session of the Fourteenth National People's Congress (NPC): Mengniu's Seven Proposals to Foster a More Resilient Dairy Industry Chain and Ensure National Dairy SecurityOn March 5th, the Third Session of the Fourteenth National People's Congress (NPC) grandly opened at the Great Hall of the People in Beijing. During the session, Shi Yudong, a national NPC deputy and R&D director of Mengniu Group's Global R&D Innovation Center, submitted seven proposals aimed at accelerating the formation of new high-quality productivity in the dairy industry, enhancing the resilience of the industry chain, ensuring national "milk bottle" security, and actively contributing Mengniu's strength to improve the national nutritional health level...
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