's "de-Dong" strategy is rapidly accelerating, yet its "Alongside Dong" initiative with anchor Dong Yuhui is gaining immense traction on the Douyin platform, demonstrating powerful independence. What story lies behind this "de-Dong" strategy?
's "de-Dong" strategy is rapidly accelerating, yet its "Alongside Dong" initiative with anchor Dong Yuhui is gaining immense traction on the Douyin platform, demonstrating powerful independence. What story lies behind this "de-Dong" strategy?The Rise of Alongside Dong: From "Oriental Label" to Independent BrandPreviously, anchors like Dong Yuhui, An An, Pan Pan, Chuan Xi, and Han Sen all carried the "Oriental Selection" label...
Tech >>
Instant Retailing: A New Battleground in a Trillion-Dollar Market, Can Douyin Replicate the Group Buying Myth?
Instant Retailing: A New Battleground in a Trillion-Dollar Market, Can Douyin Replicate the Group Buying Myth?IntroductionIn recent years, China's consumer market has been changing rapidly, while the instant retail track has consistently maintained high growth, attracting the attention of numerous giants. From Meituan, Eleme, JD Daojia, to Taobao, Douyin, more and more players are joining the battle, trying to get a piece of the pie...
Tech >>