Douyin's 2025 Spring Festival Consumption Data Report: Livestreaming Significantly Boosts Offline Consumption, Intangible Cultural Heritage and Tourism Emerge as New Highlights
Douyin's 2025 Spring Festival Consumption Data Report: Livestreaming Significantly Boosts Offline Consumption, Intangible Cultural Heritage and Tourism Emerge as New HighlightsDouyin's recent release of the "2025 Spring Festival Consumption Data Report" reveals a robust increase in offline consumption during this year's Spring Festival holiday. Fueled by diverse short videos and livestreaming content focusing on intangible cultural heritage, local tourism features, and returning-home exploration, the platform's food, drink, play, and group-buying orders increased by nearly 1...
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China's Digital Music Industry Continues to Grow: Livestreaming and Short Videos are Key Drivers
China's Digital Music Industry Continues to Grow: Livestreaming and Short Videos are Key DriversThe "China Digital Music Industry Report (2023)" released at the 2024 China Digital Music Industry Conference revealed that China's digital music market reached a total size of approximately 190.75 billion yuan in 2023, representing a year-on-year growth of 22...
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Hangzhou's "Sexy Boss Lady" Shuts Down Supermarket, Enters Livestreaming World: Strategic Move or Hype?
Hangzhou's "Sexy Boss Lady" Shuts Down Supermarket, Enters Livestreaming World: Strategic Move or Hype?Supermarket Closure, Livestreaming Debut: What's the Boss Lady's Motive?On the evening of August 27, the boss lady finally launched her livestreaming debut on Douyin. The livestream room instantly flooded with tens of thousands of viewers, creating a lively atmosphere...
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