Rectification of TV Arbitrary Charging: Industry Reform under the Game of Interests

Tech 2023-07-14 03:06:06 Source: Network

#Headline Creation Challenge#prefaceTelevision is one of the most commonly used entertainment devices in our daily lives, providing us with a rich and colorful range of film and television programs and information services, allowing us to enjoy a feast of audio-visual experience at home. However, in recent years, with the popularization and development of Smart TV, the phenomenon of TV charging indiscriminately has become increasingly serious, which makes many consumers feel puzzled and dissatisfied

#Headline Creation Challenge#

preface

Television is one of the most commonly used entertainment devices in our daily lives, providing us with a rich and colorful range of film and television programs and information services, allowing us to enjoy a feast of audio-visual experience at home. However, in recent years, with the popularization and development of Smart TV, the phenomenon of TV charging indiscriminately has become increasingly serious, which makes many consumers feel puzzled and dissatisfied.

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I remember when I was a child, the TV was still black and white. We didn't know how happy we were when we watched TV together. At that time, there was no advertisement. We really liked watching TV.

Nowadays, TV manufacturers and video content providers charge high membership fees to users in various ways, but cannot guarantee that users can watch whatever they want. There are also problems such as "doll like fees", "automatic renewals", and "non interoperability of film and television resources", which seriously violate consumers' right to know and choice.

So, how did these fee chaos arise? How should we regulate and govern it?

Firstly, we need to understand the background and impact of the phenomenon of TV overcharging.

According to a survey by Pengpai News, many TV apps currently have phenomena such as "doll-like fees", lack of interoperability of film and television resources, and difficulty in canceling subscriptions. Some consumers are induced to spend high membership fees by "automatic renewal" and other modes.

If users want to watch TV freely and independently, they need to buy built-in members of TV+movie members of video websites+TV drama members+children members... This is just like Matryoshka doll. After opening one, there is another waiting for you, and you don't know how many members you need to buy to watch the program.

Moreover, these members are often automatically renewed and can be very cumbersome to cancel. Some users have even been granted membership without their knowledge or by mistake, and cannot receive refunds. In addition, some video platforms also have provisions for incompatibility between mobile and TV platforms, resulting in users needing to repeatedly purchase members of the same platform to view content on different devices. These practices undoubtedly infringe on user rights and violate market rules.

This phenomenon of TV charging indiscriminately has brought many inconveniences and troubles to consumers, increasing their economic burden and making them feel that they have spent money unjustly. After purchasing a Smart TV worth thousands or even tens of thousands of yuan, consumers have to pay extra to watch some programs that should be free or cheap, which makes consumers feel unworthy and unfair.

Secondly, it reduces consumers' viewing experience and makes them feel deceived and insulted. When watching TV programs, we often encounter various pop-up advertisements and payment prompts, which interrupt consumers' interest and emotions, making them feel bored and disgusted. Harming consumers' right to know and choose, making them feel deprived of freedom and dignity.

On Smart TV, consumers can't choose the video platform and programs they want to watch, and can only passively accept the arrangements of TV manufacturers and video content providers, leaving consumers helpless and powerless.

So, why is there such a charging chaos? According to the comments of People's Daily, there are several main reasons:

One is that television manufacturers sacrifice the interests of consumers in pursuit of higher profits. Due to the small profit margin of Smart TV itself, some TV manufacturers gain more revenue by pre installing video software and forcing charges. They use consumers' demand and dependence on television programs to forcefully promote their products and services, making it impossible for consumers to choose other high-quality and cheaper video platforms.
The second is that video content providers disregard consumers' feelings in order to seize market share and user resources. Due to fierce competition in the video content industry, major video content providers aim to attract and retain users through exclusive content and membership systems. They cooperate with TV manufacturers to set up various payment barriers and advertising spots on Smart TV, so that consumers have to spend money to watch their favorite programs.
Thirdly, the lack of effective regulation and intervention by relevant regulatory authorities has led to market disorder. At present, there are no clear laws, regulations, standards and specifications for the Smart TV industry in China, nor are there special regulatory agencies and departments responsible for handling consumer complaints and safeguarding rights. This provides some unscrupulous merchants with an opportunity to act recklessly without any constraints or punishment.

In response to this phenomenon of TV charging indiscriminately, there have been reports recently that,State Administration of Radio, Film and TelevisionRequire the licensor to take over the operation of Smart TV and rectify Smart TV.

It is reported that,State Administration of Radio, Film and TelevisionIt has been distributed to various provincial radio and television bureausNotice on Carrying out Internet Television Rectification Work2023630State Administration of Radio, Film and Television

One is to clean up illegal pre installed software. All Internet TV terminal devices must be pre installed with the Internet TV client software provided by the license provider, and cannot be pre installed with any other third-party video software or applications. For devices that have already been pre installed with third-party video software or applications, they must be uninstalled or blocked in a timely manner.

The second is to standardize the charging mode. All internet television terminal devices are required to charge service fees to users in accordance with the fee standards set by the license provider, and no other form of additional fees can be charged to users. For devices that have already charged other fees to users, they must be promptly refunded or deducted.

The third is to optimize content resources. All internet television terminal devices are required to play according to the content resources provided by the license provider, and cannot play any other unauthorized or illegal content resources. For devices that have already played other content resources, they must be deleted or blocked in a timely manner. The fourth is to strengthen user management. It is required that all internet television terminal devices must implement a real name system and bind mobile phone numbers, and cannot disclose or abuse users' personal information and privacy. For devices that have leaked or abused user information, timely remedial measures must be taken and corresponding legal responsibilities must be borne.

The fourth is to strengthen user management. It is required that all internet television terminal devices must implement a real name system and bind mobile phone numbers, and cannot disclose or abuse users' personal information and privacy. For devices that have leaked or abused user information, timely remedial measures must be taken and corresponding legal responsibilities must be borne.

This rectification notice is undoubtedly a major blow to the phenomenon of TV overcharging and a profound transformation of the online video industry. It aims to standardize and unify the Smart TV market, protect the legitimate rights and interests of users, and promote the healthy development of the content industry.

The rectification of the phenomenon of TV overcharging is an industry change under the game of interests, which involves the interests and demands of users, TV manufacturers, video content providers, regulatory authorities, and other parties, and requires our joint attention and participation.

Only by strengthening the cooperation and cooperation of laws and regulations, regulatory authorities, video content providers, users and other parties can we achieve effective rectification and governance, so that we can enjoy watching our favorite programs on Smart TV and no longer be troubled by various charging barriers and restrictions.

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