Hangzhou cancels live streaming, what's the next step for the three sheep?

Tech 2023-10-23 07:05:38 Source: Network

Recently, there have been many multimedia accounts and personal big V accounts forwarding comments such as "Hangzhou cancels live streaming, the spring of physical stores has arrived", "Hangzhou pilot cancels live streaming, and the nationwide cancellation of live streaming is not far away". Looking at the entire news headline, it is all comments made by some self media accounts, big V accounts, and so-called scholars

Recently, there have been many multimedia accounts and personal big V accounts forwarding comments such as "Hangzhou cancels live streaming, the spring of physical stores has arrived", "Hangzhou pilot cancels live streaming, and the nationwide cancellation of live streaming is not far away". Looking at the entire news headline, it is all comments made by some self media accounts, big V accounts, and so-called scholars. It is impossible for the official to make such irresponsible remarks. Why? Will e-commerce live streaming be banned nationwide? No, e-commerce live streaming will not only not be banned, but various forms of e-commerce live streaming will also emerge in the future, and more e-commerce live streaming influencers will also emerge.

1. In the pilot cancellation of some e-commerce live broadcasts in Hangzhou, it is necessary to first clarify that not all of Hangzhou, but only the Hangzhou Four Seasons Youth Clothing Wholesale Market. This is not news anymore, as this regulation existed a few years ago. Why did the local government pilot the cancellation of e-commerce live streaming in the Four Seasons Youth Clothing Wholesale Market? Economy determines politics, and politics reacts on the economy. Firstly, we need to know the operating mode of the Hangzhou Four Seasons Green Clothing Wholesale Market. In other words, what does it rely on to survive, and how it serves the national market without e-commerce live streaming. In the traditional operation mode, we can see a group of first and second batches, distributors, agents, and so on, gathering in the wholesale market, and then covering the whole country and even abroad from the wholesale market. This is the meaning of his existence. But now with e-commerce live streaming, middlemen have been cut off to earn price differentials. For example, a wholesaler came to the wholesale market and took a liking to a piece of clothing. They negotiated with the boss and ordered 10000 items for a wholesale price of 20 yuan per item. At the same time, an anchor came to find the boss. I am a big anchor, and I can sign a bet agreement with you to sell you 10 million yuan, but the price you want to break is 15 yuan. Put it on the shelf for me, and the boss will listen. Okay, at this point, the wholesaler will stop selling. You sell 15 yuan online, but how much do you want me to sell offline? How can I sell it? Forget it, let's not do this business. Later, wholesalers switched careers and went live streaming e-commerce. It's a joke, but we can see that e-commerce live streaming has a significant impact on the Hangzhou Four Seasons Green Clothing Wholesale Market, directly affecting the interests of many links. Therefore, the pilot cancellation of live streaming is also returning to the original operation.

But if the pilot is cancelled, will we not be able to see the e-commerce live broadcast of Hangzhou Sijiqing Clothing Wholesale Market? Wrong, not only can it be seen, but there are even more e-commerce live streaming and sales media that have found opportunities. Hangzhou Sijiqing cannot do live streaming, so will the clothes not be sold online? We can see that e-commerce live broadcasts featuring Hangzhou Four Seasons Green Wholesale are everywhere. After changing venues, some anchors have built more beautiful and grand live streaming scenes, with sales exceeding ten million yuan everywhere.

2. Hangzhou pilot cancels live streaming, will Hefei cancel it next? The answer is no, Hefei will not only not cancel it, but will also vigorously support it.

The new headquarters building of the Three Sheep Group is about to be settled, and the eastern center has already opened this year. The Three Sheep Group in Hangzhou has already opened, and in October, the Northern Shenyang Three Sheep Group has also opened with great success. Next, the Nanjing Three Sheep Group will also open. From the layout of the Three Sheep Group, the momentum is strong, and in addition to its own development, it is closely related to the support of the local government. The government is supporting, and enterprises have received policy incentives, which have increased local employment opportunities, increased taxes, and promoted the operation of the upstream and downstream industrial chains. Why not!

3. Will e-commerce live streaming affect the business of physical stores and reduce employment opportunities? The answer is no, is the decline in physical store business due to e-commerce live streaming? Yes, e-commerce live streaming sales will definitely affect the business of physical stores, but it is not the main factor. Those who have done physical stores should know that the biggest headache is not how much business online live streaming has taken away from them, but what? Rent!!! The rent is getting more and more expensive. Some sign agreements every year and increase by 20% the next year. Is there any? At the same time, consideration should also be given to salary benefits, decoration costs, procurement costs, and so on. E-commerce live streaming, like all sales channels, is just one of the channels, one of the ways to expose and convert transactions, and it is an empowering channel.

E-commerce live streaming will reduce job opportunities, which is really a big joke. Without e-commerce live streaming, we can increase employment? Although e-commerce live streaming has cut down many intermediaries, the vigorous development of e-commerce live streaming has invisibly driven many marginal employment positions, such as logistics and express delivery, packaging, factories, design, editing, media companies, equipment, photography and art, advertising, decoration, information management, leasing, and so on. Taking Hefei as an example, the development of the Three Sheep Group has promoted the employment of thousands of people. With the relocation of the new building of the Three Sheep Group, In the future, it will also promote the employment of more local young people, which does not include online job opportunities. As we all know, the team of online editors for Three Sheep is very large, and many people will say that this is not just about making money for Three Sheep. The pattern is small. Taking my friends as an example, I did slicing authorization for Three Sheep experts, and in the first month, I hardly made any money. However, his editing skills are becoming more mature and his editing skills are getting better, In the second month, he earned nearly 2000 yuan by slicing, and in the third month, he earned over 3000 yuan. This was his income outside of his main job, which was earned during off hours and weekends. In addition, his editing skills also received a part-time job at a media company, which not only relieved his rent but also improved his single living standard every month. This is the value that three sheep bestow on ordinary people.

4. Many people will worry about whether the Three Sheep will be affected, and will Xiao Yang withdraw from the live streaming industry? This concern is unnecessary unless the country issues a policy prohibiting live streaming sales nationwide. From the current development situation of the country, it is unclear which year the cancellation of live streaming sales will take. Many people see the policies of Southeast Asian countries and worry about our country, which is completely unnecessary. Each country has its own national conditions, and they are also conducting pilot projects. The pilot project is not good, and it will return to the right track. From the perspective of the operation mode of Three Sheep Group, many live streaming influencers have been signed recently. After the cancellation of Three Sheep Media, they have vigorously developed their e-commerce blueprint. Not only have they signed many new live streaming influencers, whether they are professional (such as Figure Grid, Three Thousand, etc.) or transformational (such as Qiao Mei, Li Pao, etc.), but they have also developed live streaming centers across the country, including Hangzhou Three Sheep (which has already opened) and Shenyang Three Sheep (which has already opened), Nanjing Three Sheep (to be opened) and other local Three Sheep centers will help sign more experts in the region. Three Sheep will have a big chess game in the next round.

Will Xiao Yang withdraw from live streaming? From one to three sessions at the beginning, to one to two sessions, and to the last one to one, many people have been over interpreting Xiao Yang's remarks in the live broadcast room recently. Currently, it seems that Xiao Yang is the anchor of the three sheep. Due to the development of various business aspects, Er Yang may be distracted and lack skills, and there are too many aspects to consider. They will do live streaming sales, but they cannot fully devote themselves to it, and their energy is not enough. Moving to a new building poses more challenges. At the same time, their brand Xiaoyang Zhenxuan has a larger layout and may develop a full range of supply chains in the future. Those who are interested in it know that if the supply chain is done well, they may make more money than live streaming. This is a long-term business plan, right.

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