Are all the live streaming products so popular now? How dare this level not be banned?

Tech 2023-10-30 10:02:47 Source: Network

With the rapid development of the live streaming sales industry, the phenomenon of playing the sidelines has gradually become a prominent issue within the industry. This article will analyze the causes and manifestations of the current phenomenon of live streaming goods hitting the sidelines, as well as the problems in platform account suspension policies, and propose corresponding solutions

With the rapid development of the live streaming sales industry, the phenomenon of playing the sidelines has gradually become a prominent issue within the industry. This article will analyze the causes and manifestations of the current phenomenon of live streaming goods hitting the sidelines, as well as the problems in platform account suspension policies, and propose corresponding solutions.

Intense competition, anchors need to attract attention

The competition in the live streaming and sales industry is fierce. In order to attract more viewers and sales, some anchors choose to use edge playing to create topics and attract attention. These anchors often involve sensitive topics or vulgar content during the live broadcast process, in order to increase the attention and sales of the live broadcast.

Poor platform supervision

Some live streaming platforms do not have strict regulations on the phenomenon of playing edge balls, which has also contributed to the spread of the phenomenon. Some platforms, in pursuit of higher commercial interests, may turn a blind eye to some skirmish behaviors, or may not impose sufficient penalties for violations, resulting in some broadcasters being able to evade punishment.

Diversified audience needs

The demand for live streaming audience is diverse, and some viewers are interested in vulgar and sensitive topics, which will also attract some anchors to use these content to attract viewers. At the same time, some viewers' consumption concepts of live streaming products are not mature enough, which can also lead to some anchors using consumers' blind pursuit to create topics and sales.

Involving vulgar and sensitive topics

False publicity and fraudulent behavior

Malicious attacks and defamatory actions

Inconsistent numbering standards

Different live streaming platforms may have different standards for account suspension, resulting in some anchors being banned on one platform but being able to live normally on another platform. This situation will affect the standardization and development of the entire industry.

Insufficient punishment for account suspension

Imperfect appeal mechanism for account closure

Strengthen supervision and punishment efforts

Involving vulgar and sensitive topicsFalse publicity and fraudulent behaviorMalicious attacks and defamatory actions

Establish industry self-discipline mechanism

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