Huawei flagship store: surpassing brand experience and moving towards a new role of "urban living room"

Tech 2023-10-30 14:22:41 Source: Network

In today's business environment, brand experience is no longer just a product experience, but a comprehensive and multi-dimensional consumer experience. More and more brands are trying to add more flavor and style to their flagship stores while satisfying their own brands and product displays, integrating their storefronts into the city, and making shopping a way of life

In today's business environment, brand experience is no longer just a product experience, but a comprehensive and multi-dimensional consumer experience. More and more brands are trying to add more flavor and style to their flagship stores while satisfying their own brands and product displays, integrating their storefronts into the city, and making shopping a way of life.

It is said that 'Tianjin has been around for a hundred years in modern times', which reflects Tianjin's historical position in modern China. This city with a history of over 600 years, with a rich commercial and shipping culture, and a unique historical experience, gives the city's architecture a unique charm of combining Chinese and Western cultures. This also makes many brands need to pay special attention to integrating modern technology and architectural aesthetics when opening Tianjin flagship stores, adding more local characteristics, and embodying a new era of history.

It is against this backdrop that the opening of Huawei's flagship store in Tianjin is full of expectations. On October 27th, Huawei's first flagship store in Tianjin officially opened on Binjiang Road, a famous pedestrian street in Tianjin.

The Huawei Tianjin flagship store is located at the Jiaotong Hotel, now known as the Jiaotong Hotel. This building was founded in 1928 and was invested by Gao Xingqiao and Prince Qingqing Zaizhen, among others. It was designed by French architect Muller and is the largest hotel in Tianjin during the Republic of China period. Due to its unique landmark of the times, the transportation hotel was selected as the "6th batch of China's 20th century architectural heritage" project in 2022. Nowadays, transportation hotels have become cultural relics protection units and key historical style buildings in Heping District, Tianjin, and are also a landmark building in Tianjin.

As an important carrier of Huawei's brand, Huawei flagship stores are the most important battlefield for Huawei to connect with consumers, and also an important touchpoint for consumers to directly experience Huawei's brand and culture. The harmonious coexistence of modern technology and historical architecture is the biggest challenge for the design team in building Huawei's Tianjin flagship store, and this is also the biggest feature that sets Huawei's Tianjin flagship store apart from other flagship stores.

Huawei collaborated with Tianjin Design Institute this time to carry out repairs from the perspective of protecting historical buildings, while respecting history and maintaining the historical value of the buildings. The designer consulted and referred to a large number of historical blueprints, and even retrieved the original drawings hand-painted by the French designer in 1927. They tried their best to restore the era style and architectural memory of transportation hotels by restoring them to the old.

The upgrade of Huawei's flagship store in Tianjin is not only an update of hardware facilities, but also a new understanding and practice of the concept of "urban living room". The designer has integrated diverse spaces from different dimensions such as retail areas, exhibition halls, maintenance areas, leisure areas, art exhibition areas, and sports and health areas, integrating Huawei's brand characteristics, technological atmosphere, and local culture to create a shopping experience with a lifestyle and technological attributes.

Here, customers can experience the latest Huawei products, feel the convenience and efficiency brought by technological changes, and also enjoy a comfortable cup of coffee in the coffee leisure area of the store, enjoying the tranquility and comfort of life. In order to attract people to gather and communicate in a public space. In addition, the Huawei Tianjin flagship store is the first time Huawei has equipped a comprehensive sports and health area in its flagship store, and it is also the first flagship store to open a children's playground. With a variety of activities such as parent-child activities and offline sports activities, the Huawei Tianjin flagship store has become an open urban living room and an unrestrained community gathering place.

In this' urban living room ', people can freely communicate, share, and experience the charm of Huawei's products and services. At the same time, Huawei Tianjin flagship store also actively organizes various themed activities, such as Huawei School's technology lectures, HUAWEITAlk's various cultural sharing, and various parent-child activities, making this "urban living room" full of vitality and charm. These activities not only enrich consumers' shopping experience, but also give them a deeper understanding of the Huawei brand.

The opening of Huawei's flagship store in Tianjin is a comprehensive enhancement of Huawei's brand experience. It not only demonstrates Huawei's deep understanding of the integration of technology and life, but also demonstrates Huawei's unique insights into the future retail industry. It breaks the tradition of traditional retail stores, no longer focusing solely on product sales, but instead placing more emphasis on consumer needs and experiences. This new retail concept will undoubtedly have a profound impact on the entire retail industry. Through this approach, Huawei's flagship store not only brings consumers closer to the brand, but also actively promotes the creation of a new landmark called "urban living room", providing people with a public habitat full of technological atmosphere and lifestyle atmosphere.

From brand experience to lifestyle leadership, the upgrade of Huawei's flagship store has shown us a continuously improving and innovative Huawei. Rong Tao, Director of Huawei Terminal BG Retail Business Department, said, "We have brought many 'firsts' to Huawei Tianjin store: upgraded green plant system, establishment of children's area for the first time, establishment of sports area for fitness and health area for' physical examination 'for the first time

The Huawei Tianjin flagship store, with its new role as an "urban living room", allows people to deeply experience the charm of the Huawei brand. The Huawei Tianjin flagship store is also expected to become another public habitat that attracts Tianjin citizens, in addition to libraries and museums, bringing more color and fun to people's lives.

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