2023 Double 11: From a shopping spree that flourishes and fades to a weary holiday

Tech 2023-11-13 09:50:35 Source: Network

Before reading this article, could you please click on "Follow" to facilitate your discussion and sharing, as well as bring you a different sense of participation? Thank you for your supportDouble 11, a day that once sparked a global shopping frenzy, is quietly undergoing a severe test. The Double 11 in 2023 was jokingly referred to by netizens as the "toughest session in history", and what swept through the hot search was no longer the achievements of major platforms, but the quiet three words "not to consume"

Before reading this article, could you please click on "Follow" to facilitate your discussion and sharing, as well as bring you a different sense of participation? Thank you for your support

Double 11, a day that once sparked a global shopping frenzy, is quietly undergoing a severe test. The Double 11 in 2023 was jokingly referred to by netizens as the "toughest session in history", and what swept through the hot search was no longer the achievements of major platforms, but the quiet three words "not to consume".

The once bustling shopping festival now seems somewhat desolate, making people wonder: has Double Eleven, a festival that originated in 2009, come to an end?

The original intention of Double 11 is for Mr. Ma Yun to create a shopping carnival to promote consumption and drive the development of e-commerce.

In the early stages, this goal was indeed achieved, and the platform, merchants, and customers all benefited from this festival. However, over time, the Double 11 seems to have deviated from its original intention.

For platforms, the Double 11 has become a burden. The development of e-commerce has reached a bottleneck period, and platforms without hosting Double 11 events will have no performance. However, hosting events will increase operational costs and face greater performance pressure. At the same time, merchants are also forced to cater to the platform's rules during this festival, engaging in centralized production, sales, and shipping, which undoubtedly increases their operating costs.

For customers, the Double 11 has also become less attractive. Merchants and platforms have played various tricks, and what they have reduced is not profits, but the expected prices in the minds of customers.

Nowadays, customers are becoming more and more rational, as they have seen through the marketing strategies of merchants and become indifferent to the Double 11 products.

In addition, the Double 11 also faces challenges from the external environment. Various offline activities such as the Chinese Food Festival, time-honored carnivals, and the National Consumer Promotion Month have dispersed people's consumption enthusiasm.

At the same time, new consumer forms such as live streaming shows by big brands, the lowest prices every day, and shopping festivals every day also make people no longer wait for Double 11 to make purchases.

In summary, the Double Eleven has gone from being a shopping carnival to a festival that no one wants to please. This once beloved has now caused headaches for the platform, complaints from merchants, and indifference from customers. Perhaps the Double 11 has already completed its mission, and it is time to come to an end. Continuing to do so will only make everyone feel tired and painful.

Instead of rushing to buy things you don't really need on Double 11, it's better to spend this time on more meaningful things. After all, life is not just about shopping to bring happiness and satisfaction.

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Tag: 2023 Double From shopping spree that flourishes and fades