From Grassroots Star to Reputation Collapse: Yue Yunpeng's Endorsement Controversy and Reflections

Tech 2024-08-02 16:12:26 Source: Network

From Grassroots Star to Reputation Collapse: Yue Yunpeng's Endorsement Controversy and ReflectionsThe Event's Details: Grounded or a PR Disaster?The main points of contention are as follows:

From Grassroots Star to Reputation Collapse: Yue Yunpeng's Endorsement Controversy and Reflections

From Grassroots Star to Reputation Collapse: Yue Yunpeng

On July 8, 2024, a photo thrust comedian Yue Yunpeng into the center of a media storm. The picture showed Yue Yunpeng holding the latest Apple phone, flashing his trademark smile for the camera. Apple officially released this information on their website, accompanied by an advertising slogan. Suddenly, comments of "boycott Yue Yunpeng" flooded the internet. Why did a comedian endorsing a foreign phone brand trigger such controversy?

From Grassroots Star to Reputation Collapse: Yue Yunpeng

The Event's Details: Grounded or a PR Disaster?

From Grassroots Star to Reputation Collapse: Yue Yunpeng

While Apple likely hoped that choosing Yue Yunpeng as their spokesperson would be a "grounded" marketing strategy, it backfired. Online reactions were polarized, with people mocking Apple and boycotting Yue Yunpeng.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

The main points of contention are as follows:

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Apple's "Information Security Upgrade" Faces Scrutiny: Apple's newly launched "Information Security Upgrade" boasts the ability to protect personal privacy with a single tap. However, netizens scoffed at this claim. Apple has been criticized for its handling of user privacy in the past, and Yue Yunpeng himself had publicly mocked Apple on Weibo seven years ago. When Apple announced they were abandoning fingerprint recognition for facial recognition, Yue Yunpeng had even quipped that his "face is too big," fearing it wouldn't fit on an Apple device. Now, his endorsement of Apple is being called a "slap in the face" to his earlier comments.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

""? The "Grassroots" Persona Crumbles: Everyone knows Apple is a foreign brand, and an expensive one at that. Yue Yunpeng's public persona is that of a "grassroots star" from humble beginnings. He even shares the same surname as the national hero Yue Fei, his stage name "Yunpeng" being inspired by Yue Fei's courtesy name "Pengju." Endorsing a foreign phone brand now has him accused of "" (literally, "worshipping foreigners and despising one's own") and forgetting his roots.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

In contrast, actor Liu Dehua's endorsement of Huawei's high-end phone last September was met with universal praise. This highlights that people aren't necessarily opposed to celebrity endorsements, but rather hope for the rise of domestic brands and for celebrities to display more patriotic sentiment.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

The Collapse of Reputation: From "Grassroots Star" to "Lazy Actor"

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Yue Yunpeng's reputation wasn't destroyed overnight. Signs of trouble appeared as early as 2020. During that period, he frequently appeared on various variety shows. While people expected comedic gold, they were disappointed.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Yue Yunpeng's "flop" performance was mainly evident in the following ways:

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Low Emotional Intelligence, Mocking Li Sidani's Legs: In 2020, Yue Yunpeng publicly mocked actress Li Sidani's legs on a variety show, sparking widespread anger. Li Sidani was sharing her experience learning to dance when Yue Yunpeng pointed at her legs and laughed, completely disrespecting her as a woman. This not only embarrassed Li Sidani but also raised questions about Yue Yunpeng's character.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

"Slobbing Out" on Variety Shows: In June 2022, Yue Yunpeng joined the show "A Longing for Life." After arriving, he immediately lay down on a bed and slept through the afternoon, starkly contrasting with other guests who were actively working. In the same year's variety show "New Journey," Yue Yunpeng pretended to work at a real estate agency, experiencing "the plight of ordinary people," but was actually looking for ways to slack off. On his first day, he slept until noon, was reluctant to work, and didn't hesitate to mooch food, rides, and drinks. These actions left audiences disappointed, exclaiming that Yue Yunpeng "is done pretending and is showing his true colors!"

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Regression on the Stage: Yue Yunpeng has also regressed in his own domain of stand-up comedy. His Spring Festival Gala performances were not only boring but riddled with flubs. His stand-up comedy shows were one-third singing, making it unclear whether it was a stand-up performance or a concert. Many fans lamented that the hardworking, humble Little Yue Yue they knew had vanished.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

From "Grassroots Success" to Losing Himself: Yue Yunpeng's Path to Fame

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Yue Yunpeng was once a shining example of "grassroots success." From a rural village in Henan province, raised by five elder sisters, he spent his childhood in poverty. He later moved to Beijing to work, taking on various jobs like security guard, waiter, and even getting verbally abused for three hours by a customer for miscalculating the price of a few bottles of beer. By chance, he was working as a waiter in a Beijing noodle shop when his great voice was noticed by a regular customer who introduced him to the Deyun Society, where he became an apprentice.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Yue Yunpeng experienced rigorous training at the Deyun Society. From an unpromising student, he eventually became a pillar of the society, achieving success through hard work and dedication. In 2015, his "Wuhuan Song" from the film "Pancake Man" catapulted him to fame. With newfound success, he showered his five sisters with new homes and bought himself a new house and car.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

However, Yue Yunpeng lost himself in the midst of fame and applause. He became arrogant, no longer as hardworking as before. It took a slap from his wife to wake him up, and he finally settled down to continue his efforts. However, the "effective period" of this slap was short-lived, and Yue Yunpeng once again succumbed to the allure of fame, ultimately leading to the collapse of his reputation.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Conclusion: Rational Perspective on Celebrity Endorsements, Reflecting on Celebrity Social Responsibility

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Celebrities endorsing products is a common way to make money. Everyone understands that they need to earn a living and make a good income. However, they need to carefully choose which products they endorse, as the results can be counterproductive. Yue Yunpeng's endorsement is a prime example.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Yue Yunpeng's endorsement controversy makes us reflect on the social responsibility of celebrities. As public figures, they have influence with every word and action. They should be cautious with their conduct, maintain integrity, and establish a positive image, spreading positive energy to society.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

We hope Yue Yunpeng learns from this experience, listens to his audience, and acts with more restraint in his future work. Staying true to his roots will allow him to reach even greater heights.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

(Please note: This article is purely based on the provided material and does not represent the views of any organization or individual. It also does not constitute any investment advice.)

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Here is some additional content to expand the article's length and further analyze and discuss some of the points mentioned:

From Grassroots Star to Reputation Collapse: Yue Yunpeng

I. The Social Impact of Celebrity Endorsements

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Celebrity endorsements have become a common marketing strategy, playing a crucial role in product sales and brand promotion. Celebrities' large fan bases and social influence can effectively enhance product recognition, appeal, and drive sales. However, celebrity endorsements also have some drawbacks, such as:

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Risk to Product Quality and Brand Image: If the product endorsed by a celebrity is substandard or faces brand image issues, it can negatively impact the celebrity's reputation. For example, in the past, some celebrities endorsed health supplements, cosmetics, etc., that were later exposed as engaging in false advertising or having quality problems. This resulted in damaged celebrity images and even lawsuits from consumers.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Ethical Risks: Some products endorsed by celebrities may present ethical risks. For instance, celebrities endorsing gambling websites or loan platforms might encourage consumers to engage in irrational spending behaviors.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

To mitigate these risks, celebrities should carefully choose the products they endorse, gaining a thorough understanding of the product's quality, brand image, and social implications. They should also pay attention to the terms of the endorsement contract to prevent potential harm to their own interests.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

II. Maintaining Celebrity Image in the Internet Age

From Grassroots Star to Reputation Collapse: Yue Yunpeng

In the internet age, information spreads faster, and celebrities' actions are more easily exposed. Any mistake can be magnified infinitely, causing irreparable damage to their image.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Celebrities should be aware of the characteristics of the internet age, pay more attention to their conduct, exercise self-restraint, and maintain their image. They should also actively use internet technology to interact with fans and shape a positive and healthy online presence.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

III. Patriotic Sentiment and National Brand Development

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Yue Yunpeng's endorsement incident has also sparked reflection on patriotic sentiment and the development of national brands. In recent years, domestic brands have been steadily rising in various fields, making significant progress. However, they also face stiff competition from overseas brands.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Developing national brands requires collective efforts from celebrities and all sectors of society to promote and publicize them, raising their recognition and influence. This will empower consumers to have more confidence in national brands.

From Grassroots Star to Reputation Collapse: Yue Yunpeng

IV. Reflecting on the Path to Fame for "Grassroots Stars"

From Grassroots Star to Reputation Collapse: Yue Yunpeng

Yue Yunpeng's "grassroots star" identity earned him sympathy and support from the audience, propelling him to fame. However, losing himself in fame and applause ultimately led to the collapse of his reputation, prompting reflection on the path to fame for "grassroots stars."

From Grassroots Star to Reputation Collapse: Yue Yunpeng

"Grassroots stars" should remain true to their roots and keep

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