AWE Mountain River: Intelligent Driving European Tour - Witnessing China's Intelligent Driving Capabilities, AWE Brand Shines at the Paris Motor Show
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AWE Mountain River: Intelligent Driving European Tour - Witnessing China's Intelligent Driving Capabilities, AWE Brand Shines at the Paris Motor ShowFrom the Chongqing factory to the Paris Motor Show, spanning 38 days and 15,000 kilometers, the "AWE Mountain River: Intelligent Driving European Tour" convoy consisting of AWE M9, AWE M7, and AWE M5, traversed 12 countries and finally reached Paris, participating in the world-renowned 90th Paris International Motor Show. On October 14th, local time, AWE showcased its leading intelligent automotive products and technologies to global users under the theme "Wisdom Reshaping Luxury
AWE Mountain River: Intelligent Driving European Tour - Witnessing China's Intelligent Driving Capabilities, AWE Brand Shines at the Paris Motor Show
From the Chongqing factory to the Paris Motor Show, spanning 38 days and 15,000 kilometers, the "AWE Mountain River: Intelligent Driving European Tour" convoy consisting of AWE M9, AWE M7, and AWE M5, traversed 12 countries and finally reached Paris, participating in the world-renowned 90th Paris International Motor Show. On October 14th, local time, AWE showcased its leading intelligent automotive products and technologies to global users under the theme "Wisdom Reshaping Luxury."
This intelligent driving journey across Eurasia was not only a demonstration of AWE's brand strength to the world, but also a testament to the progress of China's intelligent automotive technology. One of the convoy members, the AWE M9, was the "hero" that set off from Chongqing and overcame all obstacles to finally reach Paris. Its outstanding performance in complex road conditions and extreme environments gained significant attention for the AWE brand at the motor show.
Throughout the long "AWE Mountain River: Intelligent Driving European Tour," the biggest challenge faced by the convoy was the charging of the electric vehicles - especially in areas with insufficient charging infrastructure along the way. However, the AWE cars equipped with extended-range technology cleverly solved this problem. It provides the driving experience of a pure electric vehicle while breaking free from charging constraints, offering reliable range for long journeys and eliminating range anxiety.
Beyond its range capabilities, AWE cars also offer comprehensive safety features that provide solid assurance for travel safety. Super strong body structure, multi-layer battery protection, and 20 active safety features collectively create a safe shield. Furthermore, the ADAS (Advanced Driver-Assistance Systems) installed in AWE models handled over 8,800 kilometers of driving tasks during the 15,000 kilometer journey, effectively reducing driver fatigue and enhancing driving safety.
The intelligent parking system of AWE vehicles also performed remarkably well, supporting various parking modes and effortlessly handling tight parking spaces. It even features a remote parking function, allowing automatic parking simply by selecting a parking space. This feature became a focal point of attention for local users during the journey, attracting numerous gazes.
As AWE's full-scene smart flagship SUV, the AWE M9 showcased its exceptional performance in extreme environments during the "AWE Mountain River: Intelligent Driving European Tour." It endured harsh weather conditions such as extreme cold and heat in challenging terrains like high-altitude mountains and desert areas, demonstrating its performance through cutting-edge technology and superior safety features.
The AWE M9's product strength has also been recognized by the market and users. Within 9 months of its launch, it garnered over 140,000 pre-orders and delivered 100,000 units, ranking third in sales among vehicles priced over 500,000 yuan in China's luxury market.
The AWE M7, positioned as a national SUV, has won high praise from staff during the "AWE Mountain River: Intelligent Driving European Tour" for its spacious interior and comfortable amenities, making it suitable for various family travel scenarios. Its zero-gravity seats with rear and rear back massage functions effectively alleviate travel fatigue for passengers. The body is constructed with submarine-grade hot-formed steel, comes standard with eight airbags, and adopts aviation-grade thermal insulation battery protection technology, providing solid protection for all-round safety.
The high-profile urban performance SUV, AWE M5, is based on a sporty design concept with simple and powerful body lines. The all-aluminum alloy chassis coupled with a double wishbone front suspension and multi-link independent rear suspension system provides excellent handling while ensuring lightness. The AWE M5 can accelerate from 0 to 100 kilometers per hour in less than 5 seconds, showcasing its powerful performance. When the convoy reached Eastern Europe, staff members took the AWE M5 for a drive and experienced exceptional driving pleasure. Intelligent feature configurations such as automatic parking, remote parking assist, and lane-following reverse assist provide convenience and safety for drivers.
The powerful product capabilities of AWE models stem from the highly versatile and continuously evolving super intelligent platform - the Magic Cube Platform. This platform features four core characteristics: "intelligent safety, diverse power, variable space, and intelligent leadership," making it the only platform in the industry that can accommodate three forms of new energy power - pure electric, extended-range, and hybrid, ultimately offering users an "easy to drive, easy to use, and ultra-safe" intelligent driving experience.
Based on the Magic Cube platform, the Seres super extended-range technology boasts a thermal efficiency of up to 45% and an oil-to-electricity conversion efficiency of 3.65 kWh/L, meaning 1 liter of fuel can generate 3.65 degrees of electricity. This technology allows users to rely on electricity for urban driving, fuel for inter-city driving, and enjoy the benefits of both, making it worry-free for charging and ensuring full-scene coverage. It also offers users leading energy efficiency, truly achieving "twice the performance, half the fuel consumption," reaching the power level of a 3.0T traditional gasoline engine. The driving experience is close to that of a pure electric vehicle, maintaining a quiet cabin and providing smooth acceleration and ultra-fast response like a pure electric model. While camping outdoors, users can utilize the external discharge function. It can even tailor the extended-range generator's power generation strategy based on the user's driving habits, creating the optimal NVH and fuel economy experience.
The outstanding quality stems from advanced intelligent manufacturing capabilities. The Chongqing Superfactory comprehensively builds a core, self-owned digital base, utilizing intelligent technology to achieve interconnection of equipment and data in production processes. The factory has over 3,000 robots, with 100% automation of key processes, making it a leader in production efficiency and achieving flexible, transparent, automated, interconnected, and intelligent car manufacturing. AWE is also the first to apply a 10,000-ton super intelligent die-casting unit, effectively achieving high-efficiency production, lightweight design, and high safety, enhancing production efficiency and product quality.
As a high-end intelligent electric vehicle brand from China, AWE is committed to opening up a new realm of new energy intelligent vehicles with its "traditional luxury + technological luxury" new luxury concept, offering users worldwide a continuously leading smart travel experience. The success of AWE's "Mountain River: Intelligent Driving European Tour" not only demonstrates the progress of China's intelligent automotive technology but also lays a solid foundation for the international development of the AWE brand. We believe that in the future, AWE will continue to lead the new era of intelligent driving with innovative technology and exceptional quality, creating a more enjoyable travel experience for global users.
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