Pre-made Meal Giants Plummet: Where Does the Future of Pre-made Meals Lie?
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Pre-made Meal Giants Plummet: Where Does the Future of Pre-made Meals Lie?In recent years, pre-made meals have become a hot topic, their presence being felt from the online heat surrounding them to their use in various company cafeterias and delivery food services. However, the development of pre-made meals has not been smooth sailing
Pre-made Meal Giants Plummet: Where Does the Future of Pre-made Meals Lie?
In recent years, pre-made meals have become a hot topic, their presence being felt from the online heat surrounding them to their use in various company cafeterias and delivery food services. However, the development of pre-made meals has not been smooth sailing. With frequent reports of quality issues and the plummeting stock prices of pre-made meal giants in recent years, public trust in pre-made meals has been gradually declining. So, are pre-made meals truly the future of dining, or just a fleeting bubble?
Frequent Quality Issues in Pre-made Meals Fuel Consumer Concerns
As a product of food industrialization, pre-made meal processing often involves various additives and preservatives to ensure the product's color, aroma, taste, and shelf life. However, some unscrupulous merchants, in order to cut costs, add excessive amounts of additives to pre-made meals, or even use substandard ingredients, leading to inconsistent quality and frequent safety issues.
The "inferior quality braised pork with preserved mustard greens pre-made meal" incident exposed on CCTV's 315 Gala has brought the chaos in the pre-made meal industry to light. Many consumers have begun to question under what circumstances these pre-made meals are produced, whether the ingredients are fresh, and whether the additives exceed the standard. These lingering doubts have made consumers wary of pre-made meals.
Plummeting Stock Prices of Pre-made Meal Giants Damage Market Confidence
The plummeting stock price of pre-made meal giant Anjing Food, with a near-100 billion yuan loss in market value, epitomizes the trust crisis facing the pre-made meal industry. Anjing's stock price has fallen by as much as 75%, while Guolian Fisheries and Qianwei Central Kitchen have also experienced varying degrees of decline. Haixin Food's net profit even plummeted by over 1000%. The slump of these giants reflects the overall predicament facing the pre-made meal industry, signaling a loss of market confidence in pre-made meals.
Pre-made Meals are Not a Menace, But Require Regulation for Healthy Development
Pre-made meals are not a menace. They play a critical role in today's fast-paced lifestyle, providing convenience and choice. However, only under strict supervision and regulation can pre-made meals develop healthily.
On one hand, regulatory bodies need to step up supervision of the pre-made meal industry, establish stricter standards, and severely crack down on the production and sale of unqualified pre-made meals. On the other hand, pre-made meal companies need to operate with integrity, improve product quality, and establish a good brand image.
Future Development Directions for Pre-made Meals
The future of the pre-made meal industry needs to move in the following directions:
- Upgrading Product Quality: Using fresh ingredients, reducing the use of additives, focusing on nutritional balance, and improving product taste and safety.
- Strengthening Technological Innovation: Researching more advanced processing technologies, such as low-temperature vacuum technology, freeze-drying technology, etc., to maximize the retention of ingredients' nutrition and taste.
- Perfecting the Supply Chain System: Establishing a complete cold chain logistics system to ensure the safety of the entire process from production to sales.
- Focusing on Brand Building: Enhancing brand awareness and trust, establishing a positive brand image.
The future of pre-made meals is full of challenges, but also opportunities. Only under the premise of regulated development and continuous improvement in product quality can pre-made meals become a safe and reliable choice on people's dining tables and truly achieve sustainable development.
Here are some related reports and resources that can help readers further understand the pre-made meal industry:
- Down 75%! "The First Pre-made Meal Stock" Collapses! - Sina Finance
- From OEM to Pre-made Meals: China's Catering Industry Upgrade Still Lacks a Key Ingredient - Observer.com
- Six Departments Issue New Regulations for Pre-made Meals: More Clear, Stricter, More Reliable - People's Daily Health Client
- The Dangers of Pre-made Meals - China Medical Information Query Platform
- 315 Pre-made Meals on Hot Search Again, How Can Pregnant Women Avoid Falling into the Trap - Xianning News Network
- Pre-made Meals - Baidu Encyclopedia
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