CIIE: A Feast of Openness and Cooperation, A Shared Commitment of Global Enterprises
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CIIE: A Feast of Openness and Cooperation, A Shared Commitment of Global EnterprisesAs the golden autumn sun bathes the earth, the world's eyes gently focus on Shanghai, the Pearl of the Orient. On the banks of the Huangpu River, a grand feast of openness, cooperation, and win-win is unfolding
CIIE: A Feast of Openness and Cooperation, A Shared Commitment of Global Enterprises
As the golden autumn sun bathes the earth, the world's eyes gently focus on Shanghai, the Pearl of the Orient. On the banks of the Huangpu River, a grand feast of openness, cooperation, and win-win is unfolding. The 7th China International Import Expo (CIIE), held on this vibrant and hopeful land, declares to the world in its unique way: in this new era of globalization, the door to openness will always be open, and the power of cooperation is boundless.
This year's CIIE has attracted 77 participating countries and international organizations, with 3,496 exhibitors from 129 countries and regions, exceeding the previous edition in both national (regional) coverage and number of participating companies. Among the exhibitors, 297 are Fortune 500 companies and industry leaders, a new record. Additionally, 186 companies and institutions have participated in all seven editions, becoming true "regulars."
The voices of these seven-time "regulars" tell of their deep affection for the CIIE and their unwavering confidence in the Chinese market. Tetsuro Honma, Global Vice President and General Representative for Northeast Asia of Panasonic Holdings Corporation, recalls his first participation in the CIIE: "In 2018, the first CIIE received high attention from governments and society around the world. As the company was celebrating its centennial, Panasonic brought its full line of products. The Panasonic booth received a very positive response, so we immediately decided to participate in the second edition. Since then, attending the CIIE has become a regular part of my schedule."
Now a seven-time participant, Panasonic has defined the CIIE as a strategic exhibition, mobilizing the entire group for comprehensive preparations, bringing numerous innovative products and technological achievements each year. In recent years, Panasonic has also signed Memoranda of Understanding with many partners at the CIIE. Panasonic has participated in the CIIE for seven consecutive years, and we have deeply felt that the spillover effects of the previous CIIEs in areas such as investment promotion and industrial transformation are gradually being released and manifested. Through the platform of the CIIE, our vision has become a reality, Honma said.
At the Qualcomm booth, the highly anticipated Snapdragon 8 Gen 2 for Galaxy mobile platform made its domestic debut. The booth showcased flagship mobile phones recently launched by Xiaomi, Honor, iQOO, OnePlus, and Realme, attracting many professional visitors to experience them firsthand. At the first CIIE in 2018, 5G was not yet commercially available globally. We showcased cutting-edge 5G technology and some technology products prepared for 5G. Today, at the seventh CIIE, through cooperation with our Chinese partners, we have launched a large number of products with even more advanced technology. We can witness these tremendous advancements at each CIIE," said Meng Pu, Qualcomm China Chairman.
Meng Pu has attended the CIIE for seven consecutive years and deeply feels that the CIIE has become a crucial bridge for many companies to expand their business in China. "As 5G-Advanced and AI empower each other, Qualcomm's cooperation with industry partners has expanded from mobile phones to many other areas such as automotive, PC, extended reality (XR), and the Internet of Things. The CIIE will also help Qualcomm further expand the depth and breadth of its cooperation with Chinese industrial partners," he added.
In front of the GE booth, a massive engine model stood prominently, showcasing GE's exceptional technological achievements in sustainable aviation for the future. Although GE is also a familiar face at the CIIE, Wei Ming Xiang, Global Vice President and President of Greater China for GE Aerospace, revealed that this CIIE marks not only a "regular" appearance but also a new starting point for GE.
This is the first time that GE Aerospace has appeared at the CIIE with a new brand image after a three-year restructuring," said Xiang. "Seven years of continuous participation have enabled us to deeply understand that the CIIE not only showcases the vitality of the Chinese economy but also demonstrates China's commitment to high-level opening up. Every year, we leverage this world-class platform to engage with government leaders and customers and sign relevant cooperation agreements.
According to Xiang, this year at the CIIE, GE Aerospace signed multiple cooperation agreements with customers such as China Eastern Airlines, Xiamen Airlines, and China Southern Airlines, totaling nearly $2.2 billion. GE Aerospace has been in the Chinese market for 44 years, serving over 60 Chinese airline customers. We have witnessed the continuous growth of China's aviation industry and are confident in its future prospects. In the future, GE Aerospace will continue to cultivate the Chinese market, continuously invest and deploy locally, and support the high-quality development of China's civil aviation industry," said Xiang.
During the reporter's visits, other industry "regulars" were using the CIIE platform to introduce their excellent products to the vast and open, inclusive Chinese market. Their experiences clearly illustrate why the CIIE has become a shared commitment of China and the world, a journey of mutual pursuit.
Zhang Shuhui, Senior President of Market Center at the Beijing headquarters of CP Group's Agriculture and Food business in China, said: "As a company that has participated for many years, we are particularly eager to showcase our global trade and world kitchen concepts through this platform, highlighting how we combine authentic Thai genes with our global business."
Takehiko Takeuchi, Chairman of Kao (China) Investment Co., Ltd., said: "I deeply feel that the CIIE, a gathering of global new products and cutting-edge technologies, is an exceptional stage for showcasing innovative achievements and connecting with global consumers."
Atsuyuki Aketa, Executive Officer and Chief Representative of China, Hitachi, Ltd., said: "The CIIE is one of the few major exhibitions in the world. I have felt the positive passion of Chinese society and its powerful force dedicated to creating a better society. We also hope to better grasp the challenges faced by Chinese society and provide more in-depth and effective solutions."
As a window of openness in this new era, the CIIE not only showcases China's unwavering determination and actions in expanding its openness but also provides a vast stage for global enterprises to share opportunities and seek common development. Here, every handshake signifies trust and expectation, and every agreement signifies the beginning of a new chapter of cooperation. It witnesses the deep integration of the global economy, promotes exchanges and mutual learning among civilizations, and silently promotes the grand process of building a shared future for humanity.
Let us look forward to the future CIIEs, where more innovative products and technologies will emerge, more global enterprises will collaborate with the Chinese market, and more stories of openness and cooperation will be written here.
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