No shame! American giants withdraw from China and return, openly challenging the Chinese bottom line
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Feng Feifei - Dream Chaser. mp33:53From QukejiDisclaimer: Originality is not easy, moving is prohibited, violators will be prosecuted!Since the reform and opening up, many foreign enterprises have entered the Chinese market, as the huge Chinese market will create huge revenue for them
Disclaimer: Originality is not easy, moving is prohibited, violators will be prosecuted!
Since the reform and opening up, many foreign enterprises have entered the Chinese market, as the huge Chinese market will create huge revenue for them. However, some of these companies engage in the behavior of "eating and smashing the pot".
American giants have withdrawn from China and returned, openly challenging the bottom line of the Chinese people and selling products that humiliate China. But what is the situation now?
A trendsetter at the forefront of the internet
Amazon, a US company, is no stranger. As the first book online retail company in the United States, it has been deeply rooted in the domestic market for several years. The original Amazon company was only a seller of books online, but now Amazon has developed into a comprehensive shopping platform.
This is also related to Amazon's adherence to diversified development and continuous expansion of territory. It can be said that every time Amazon develops a new field, it is successful that the company can develop its business into multiple fields, whether it is Amazon cloud services, cloud computing, fresh food, movie production, etc., all belong to Amazon's business scope.
Amazon continues to expand, not only in terms of its business, but also in expanding the company to various parts of the world. In 2004, Amazon entered the Chinese market. At that time, China's e-commerce industry was still in its early stages, which created a very favorable market for Amazon.
2017200020211.7A trendsetter at the forefront of the internet
In the blank e-commerce era in China, Amazon can be said to have taken the lead and made a lot of money. However, Amazon's current position in the domestic market is greatly compromised, and recently Amazon announced its official withdrawal from the Chinese market.
Why did Amazon withdraw from the market?
Amazon, one of the world's largest e-commerce giants, has been deeply rooted in the domestic market for several years, but is now withdrawing from the Chinese market. For any enterprise, it is impossible not to value profits. Amazon's exit can also be said that the domestic market is not prosperous.
Amazon used to have a significant presence and market share in the domestic market, but why do they leave now? There are actually multiple reasons.
Firstly, there is increasing competition pressure in the domestic market. When Amazon first entered the domestic market, it was in the early stages of e-commerce in China, and now local e-commerce platforms have rapidly emerged, such as JD, Alibaba, and Pinduoduo. For Amazon, this not only divides the market, but also creates strong competitors.
Secondly, Amazon is not interested in the Chinese market and has not made changes based on the needs of domestic consumers. Instead, it has copied the American style to China. This also makes domestic consumers find it difficult to use when entering the Amazon shopping platform, leading to a sense of rejection and giving up.
Finally, the key point is that Amazon's behavior of eating and smashing the pot has completely chilled the hearts of Chinese people, and it will inevitably lose the Chinese market. In fact, Amazon withdrew from the Chinese market as early as 2019, but may not be willing to give up on such a huge market, so it returned later.
And what's left speechless is that Amazon, returning to the Chinese market, not only didn't think about how to develop in the Chinese market, but also openly challenged the bottom line of the Chinese people, selling products that humiliate China, which is simply shameless. It is not realistic for Amazon to expect recognition from the Chinese market for this approach.
Write at the end
Our country's foreign enterprises have always been friendly and open, but if foreign enterprises are making money from the Chinese people while doing things that are detrimental to China's interests, then we cannot tolerate it, and it is equivalent to giving up the Chinese market.
So for such enterprises, we are not rare. After all, Amazon's food is too ugly, and it will inevitably lose people's hearts. What about the market. So Amazon's stance is unexpected, but it is also inevitable.
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