Meitu Wu Xinhong: Hope more people can use the imaging productivity tools of the AI era

Tech 2023-06-21 22:05:04 Source: Network

On June 19th, at the second Meitu Imaging Festival, Wu Xinhong, the founder, chairman, and CEO of Meitu, shared the story behind the MiracleVision visual model of Meitu. Focusing on the theme of "Image Productivity Tools in the AI Era", he reviewed the journey of leading Meitu to explore AI in the past year

On June 19th, at the second Meitu Imaging Festival, Wu Xinhong, the founder, chairman, and CEO of Meitu, shared the story behind the MiracleVision visual model of Meitu. Focusing on the theme of "Image Productivity Tools in the AI Era", he reviewed the journey of leading Meitu to explore AI in the past year.

Wu Xinhong stated that the value of tools will usher in a major explosion in the AI era. With the close integration of AI and imaging productivity tools, the threshold for high-quality content creation continues to decrease, and the production efficiency of the imaging industry continues to improve. I hope more people can enjoy the dividends of AI technology and use the imaging productivity tools of the AI era together.

AI has become the energy driving tool efficiency transformation, and Meitu AIGC products are experiencing an explosion

At the video festival, Wu Xinhong interpreted the theme of "Image Productivity Tools in the AI Era": AI is becoming the energy driving the transformation of tool efficiency. "The significance of AI to tools is like the significance of electricity to electrical appliances. The discovery of electricity has driven the industrial revolution, and the development of AI has brought us into the era of intelligence

Wu Xinhong stated that the tool attributes of Meitu products have changed today. In the past, Meitu mainly served users' life scenes, such as shooting, image editing, video editing, and social sharing. In the AI era, in addition to life scenes, Meitu will provide more productivity scene services, such as visual creation, commercial photography, professional video editing, commercial design, and so on

The AI related layout of Meitu began in 2010 by establishing the MTLab (Meitu Imaging Research Institute) to focus on computer vision. Since 2013, we have been focusing on deep learning. In 2016, we launched the prototype of AIGC's product, "Hand drawn Self portraits," which is widely welcomed by users worldwide. Since November 2022, Meitu AIGC products have entered an explosive period.

The "AI Painting" launched in November 2022 makes MeituPic one of the top applications in many countries and regions around the world; The "AI Animation" launched in March this year has achieved the popularization of animation video productivity tools; In May, features such as "AI product images" and "AI fitting" were launched in conjunction with business scenarios to reduce costs and increase efficiency in commercial design. Through "AI photography", users were helped to train their own exclusive AI models... Wu Xinhong reviewed a series of achievements made in the AI field by combining beautiful images with users' actual needs on site.

Driven by AI, as of June 18th, Meitu's global VIP membership has increased from 4.5 million announced at last year's video festival to 7.19 million. The rapid growth in the number of VIP members also enabled our subscription revenue to exceed advertising revenue for the first time last year, opening the second curve of Meitu commercialization, "said Wu Xinhong.

The core of product development is to return to user needs, and the 7 new products make the AI ecosystem more perfect

At the first Meitu Image Festival, Meitu released 6 products. After a year of continuous iteration, many products achieved outstanding results. For example, Wink's Monthly active users exceeded 10 million, and Meitu ID Photo became the champion of online ID photo industry.

In the second Meitu Image Festival, Meitu released 7 products, including the AI visual creation tool WHEE, AI oral video tool shooting, desktop AI video editing tool WinkStudio, Meitu Design Studio 2.0, which focuses on AI commercial design, AI digital human generation tool DreamAvatar, Meitu AI assistant RoboNeo, and Meitu visual model MiracleVision.

Wu Xinhong emphasized that after the release of the 7 products, Meitu has advanced from life scenarios to productivity scenarios, and gradually formed an AI product ecosystem constructed by the bottom layer, middle layer, and application layer.

In the application layer, Meitu innovates and explores in the fields of AI pictures, AI videos, AI design, and AI digital people, and MeituPic realizes the aggregation of AI image services; In the middle layer, Meitu provides a combination of Meitu AI Open platform, Meitu creative platform and Meitu AI assistant RoboNeo; The bottom layer is the MiracleVision visual model, which provides AI modeling capabilities for the entire range of Meitu products. Through this ecological structure, we will continue to provide users with a higher quality imaging experience, "said Wu Xinhong.

And during the video festival, Meitu also announced cooperation plans with industry partners such as Huawei Cloud and FILA. When answering the reporter's question, Wu Xinhong said, "Exploring together with partners is a way to quickly enhance the capabilities of the Meitu team

In the field of portraits, Meitu is better at it, while in the field of footwear and clothing, FILA is more professional. In the process of cooperation, FILA can provide us with very good suggestions for the design or model polishing of footwear and clothing, which will help Meitu open up more new spaces for future cooperation with industry clients. "Xu Jun, Vice President of Design and Head of Design Center of Meitu Company, added.

Integrating aesthetic cognition into large models and inferring technological evolution from visual creation scenes

At the video festival, Meitu released the first AI visual model in China that understands aesthetics, MiracleVision.

MiracleVision has condensed a lot of our thinking about aesthetics and creative scenes, "said Wu Xinhong. Meitu has integrated long-term accumulated aesthetic knowledge into the MiracleVision visual model and built a machine learning based aesthetic evaluation system, marking the results of the model with an" aesthetic score "and continuously improving the model's understanding of aesthetics. In addition, the MiracleVision visual model has a unique aesthetic creator ecosystem, with artists, designers, and other professionals with a deep aesthetic background participating in the construction of the visual model.

Different from other big models on the market, MiracleVision's big visual model has strong visual expression and creativity, and reverses the evolution of technology from visual creation scenes such as painting, design, film and television, photography, games, 3D, animation, etc. It is good at Asian portrait photography, national style China-Chic, commercial design, etc. Yang Minghua, Senior Vice President of Technology at Meitu Company, believes that "aesthetics is relatively subjective and requires long-term accumulation and sedimentation to form a relatively stable aesthetic cognition. Meitu has just accumulated many years in aesthetics and continues to explore aesthetic trends. This is very important and is the core of the MiracleVision visual model

Wu Xinhong introduced that a good visual model requires a good "model ecosystem" support, and this process requires the continuous participation of creators and developers. Meitu will systematically build a model ecosystem through model training, distribution, and commercialization.

Wu Xinhong stated that with the close integration of AI and imaging productivity tools, the threshold for creating high-quality content will continue to decrease, and production efficiency in many industries will also continue to improve. Meitu will uphold the mission of "making technology and art beautiful" and continuously bring higher quality products and services to users.

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