618 Observations: Express delivery companies "showcase their unique abilities" and increase speed and efficiency as "keywords"
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Global Network Technology Reporter Lin Mengxue: "After paying the final payment in the evening, I woke up the next morning and received the package. Now the logistics speed is getting faster and faster
Global Network Technology Reporter Lin Mengxue: "After paying the final payment in the evening, I woke up the next morning and received the package. Now the logistics speed is getting faster and faster." During the 618 period of this year, many consumers expressed this sigh about logistics.
I thought the express delivery during the 618 period would be out of stock and the delivery time would be extended, but I didn't expect it to be faster. The express delivery from Qingdao yesterday afternoon will be received this morning, "said Ms. Xu in Beijing. Mr. Wang in Shanghai also experienced a "two hour delivery" experience with 618 Express this year. I had just paid the final payment less than two hours when someone knocked at the door, thinking it was takeout. I didn't expect it to be something I just bought. The delivery was really fast
The couriers in major express delivery areas have been particularly busy these days. Since the start of the 618 promotion, the delivery volume of express delivery in the region I am responsible for has significantly increased, with an average of around 1000 items per day. It can be delivered from 7:30 am to over 10 pm, "a courier told reporters. Although the volume of express delivery has increased, the operating speed of major warehouses is accelerating, and the manpower investment of branches has also increased. We only need to pull and deliver goods
Improving speed and efficiency is the key word in 618 logistics this year.
The annual e-commerce promotion time is also a "great training" for various express delivery enterprises. In the face of e-commerce platforms and consumer demand, this year's express delivery companies have increased transportation capacity investment, laid out front warehouses, and promoted the upgrading of delivery efficiency through intelligent devices and digital technology, while ensuring speed and improving service quality.
The setup of the front-end warehouse is a crucial aspect. In the early stage of 618, JD Logistics continued to increase the pre-sale lead time, placing pre-sale products in over 300 cities and thousands of stations across the country. During the promotion period, more than 2000 consumers in counties, districts, and cities experienced JD's "hourly shopping" service. The peak period only lasted for 10 minutes, and nearly 1000 consumers in counties, districts, and cities had already received their goods. This year's JD 618, based on the upgrade of Dada Express's promotion service, JD Home further improves delivery efficiency and reduces the average fulfillment time by 6 minutes. At 8 pm during the peak period on June 17th, the first order of JD's "Hougou" was delivered in only 9 minutes.
After the launch of Tmall 618, Cainiao's supply chain has fully opened up its pre processing capabilities to merchants, linking them to select and package pre-sale products in advance. Some products have even sunk to the nearest express delivery network to consumers in advance. At the same time, night delivery has also been launched, where consumers pay the final payment and the Cainiao direct delivery courier delivers immediately, giving the delivery the speed of delivery.
It is reported that since the beginning of this year, Cainiao has taken the lead in launching the preferred warehouse and second day delivery, and has jointly launched the intelligent warehouse and second day delivery through Shentong. Both are based on a supply chain operation model that integrates warehouse and delivery, upgrading their service and experience. They have upgraded their previous delivery methods from half day delivery and second day delivery to a full link half day delivery and next day delivery from payment to receipt.
In this year's 618 pre-sale event, SF Express once again upgraded its "extremely efficient front-end" service. Consumers who purchase pre-sale products only need to pay the final payment within the time indicated in the order, and have the opportunity to enjoy fast delivery while being able to check the delivery time on the order page in real-time.
After the addition of digital technology, the logistics industry has unleashed new vitality. JD Logistics can analyze and diagnose the current full chain conditions of warehouse, transportation, and distribution through the digital twin platform. The JD Logistics Map Platform intelligently identifies and controls user order address information. JD Asia No.1 Kunshan Intelligent Industrial Park Phase 2 was officially put into operation in the early stages of 618, using intelligent equipment such as AMR handling robots and material box picking robots. During JD's "618" period, the sorting center operates 24 hours a day without interruption, with the ability to sort over 4.5 million packages per day, increasing efficiency by five times. In addition, the application scope of intelligent express vehicles has further penetrated into counties and districts, and more than 600 intelligent express vehicles have been operated on a regular basis nationwide.
Zhongtong Yuncang Technology carried out intelligent matching scheme based on Big data prediction during the 618 promotion period, flexibly adjusted the playing method, and applied intelligent equipment to ensure the timeliness of delivery and the whole process visual management. It is reported that in the face of the "fruit season+promotion", in terms of terminal delivery, China Communications Standard Express has gradually promoted the synchronization of intelligent outbound calls and courier outbound calls to ensure delivery according to customer requirements and further ensure timely delivery of fresh fruits. During the peak period of express delivery, the on duty salespersons of all branches of China Unicom actively extend the delivery time based on optimized scheduling. In addition, in order to improve the delivery efficiency of the last mile of the terminal, China Express has expanded its capacity to over 100000 "Rabbit Happy Life+" terminal stores nationwide. By cleaning up packaging waste, adjusting commercial area in a timely and appropriate manner, and temporarily renting stores, measures have been taken to ensure the maximization of express storage capacity.
In addition, SF Express has upgraded its terminal delivery equipment and cold chain unmanned vehicles. Yuantong, Yunda, and Shentong have improved the efficiency of express delivery through digital upgrades of transportation centers and new equipment upgrades.
Industry insiders believe that the "fast" logistics speed of 618 this year demonstrates the investment of digital and intelligent means in the logistics industry and the improvement of supply chain capabilities. The current consumer demand for logistics timeliness and service quality has been upgraded, combined with 618 major promotions and consumer recovery, prompting the logistics industry to continuously increase its digital means and upgrade management models to improve product and service quality.
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