The 3C products of this 618 edition: green intelligence and young people becoming keywords

Tech 2023-06-21 22:05:13 Source: Network

Global Network Technology Reporter Lin DiCompared to previous years, this year's 618 is known as the largest edition in the industry. Among numerous categories, electronic products have become the focus of consumers' attention, including 3C digital trend categories such as foldable screen phones, mini hosts, AR devices, projectors, and smart home appliances such as air conditioners, refrigerators, and washing machines

Global Network Technology Reporter Lin DiCompared to previous years, this year's 618 is known as the largest edition in the industry. Among numerous categories, electronic products have become the focus of consumers' attention, including 3C digital trend categories such as foldable screen phones, mini hosts, AR devices, projectors, and smart home appliances such as air conditioners, refrigerators, and washing machines. It is worth noting that cool cooling, green intelligence, and practicality have become key considerations for consumers' choices, while young people are more inclined towards smart home appliances.

Recently, multiple ministries jointly issued a notice on promoting green and intelligent home appliance consumption in 2023, requiring further efforts to promote green and intelligent home appliance consumption in 2023. Driven by subsidies and platform discounts for green and smart home appliances at all levels in various regions, 618 energy-saving and smart home appliances have achieved a rapid increase in production.

According to the 618 "Home Consumption" New Trend Report (hereinafter referred to as the "Report") released by Suning.com recently, the quality and capacity of mass consumption have been improved, and new trend products, green intelligence, summer heat, sinking market, live broadcast e-commerce, etc. have become the passwords to promote the rapid growth of "home consumption".

According to data from the platform, during the promotion period, the order volume of old for new stores increased by 128% year-on-year, with mobile digital products becoming the main force of "green cycle" consumption. In terms of household appliances, first-class energy-efficient products have become the first choice for users to shop, with sales of energy-saving refrigerators increasing by 18% year-on-year and sales of "air washing" water-saving washing machines increasing by 29% year-on-year.

With the advent of the summer vacation, Suning.com mobile phone digital products ushered in a new trend during the 618 period, of which the sales of folding screen mobile phones increased by 157% year on year. Among users who purchase new phones, consumers born in the 2000s account for 40%, and OPPO, vivo, and others have become the most popular Top3 domestic mobile phone brands among young people.

In addition, the summer season has further driven the consumption of audiovisual entertainment. According to the data of Suning.com, this year 618, 75 inches replaced 65 inches as the mainstream TV size, and consumption continued to move towards the "big screen era". The sales of large screen TVs above 75 inches increased by 53% year on year. Picture frame TV, game TV and Laser TV have become the three most popular new trends among young people, with sales growth of 155%, 63% and 57% respectively year on year. At the same time, projectors have also become a home "atmosphere" viewing tool, with sales increasing by 177% year-on-year.

Driven by the high temperature weather, home appliance products with cooling and cooling functions are experiencing a sales explosion. According to the data, during the 618 period, the sales of Suning.com air conditioners increased by 43% year on year. "Fresh air sterilization, rapid cooling and green power saving" became the three labels for consumers to purchase air conditioners. The sales of purification fans and air circulation fans have also continued to rise, with year-on-year growth of 671% and 32% respectively. Due to the rainy season in the south, the sales of online dehumidifiers increased by 92% year-on-year.

In addition, refrigerators and other refrigeration equipment also ushered in a small sales peak. The sales of large capacity refrigerators above 500L increased by 27% year on year, and the sales of "summer relief tools" such as household ice bars, wine cabinets, instant cooling Water dispenser increased by 53% year on year.

It is worth mentioning that purchasing 3C digital products for children is also the purpose for many consumers to visit JD.com during the 618 period. Using the power of artificial intelligence to help children improve their learning efficiency. Ms. Gu told reporters, "I usually pay close attention to intelligent education products, and this time I happen to catch up with 618, which also adds many practical tools for children

It is reported that Pinduoduo has also launched a series of activities, including the "Digital Home Appliance Consumption Season", "Super Home Appliance Supplement", "Computer Super Supplement", and "Mobile Phone Supplement Special Session", with a focus on mobile phones, home appliances, and other categories. In the first quarter, we will invest another 1 billion yuan in real gold and silver on top of the 10 billion yuan subsidy, providing additional subsidies for all categories of digital appliances with strong consumer demand.

According to data released by Vipshop, during the 618 period of this year, the sales of floor washers, cleaning machines, and sweeping robots on the platform increased by over 80% year-on-year, while the sales of air conditioners increased by 36% year-on-year. Smart watch sales increased by 73% year-on-year, while tablet sales increased by 27% year-on-year.

It is worth noting that during the 618 period of this year, the trend of youthfulness in household appliance consumption further highlighted, with the proportion of post-90s and post-95s in the consumer population increasing by 11% year-on-year. Compared with consumer groups such as those born in the 1980s, young people are more inclined towards smart home appliances and high-end home appliance products, especially those in third and fourth tier cities who have become the main force of high-end home appliance consumption and promote the iterative upgrading of local home appliance consumption.

In the enthusiastic shopping of young groups, the single product orders of Haier's high-end washing and drying sets with a price of more than 7000 yuan increased by 200% year on year, the high-end washing and drying sets of Tundra swan washing machines reached 597% year on year, the high priced floor sweeping robots of Coworth reached 281% year on year, the daily sales of high-end Yuba products of the flagship store of Aopu increased by 10 times year on year, and the young group orders of some high priced products of Supor accounted for 60% year on year.

With more and more young people becoming the main force of home purchases, smart appliances that can liberate hands and enhance life happiness have become particularly popular in 618 this year.

According to data from Ningyigou, a large number of dishwashers, integrated washing and drying machines, wireless floor washers, and micro steaming and baking machines have replaced traditional household appliances and become the "four new wedding items", with year-on-year sales growth of 274%, 193%, 156%, and 219%, respectively. The popularization of water purification equipment has accelerated, and the sales of integrated heat purification machines have increased by 61% year-on-year. At the same time, intelligent security systems such as smart cat eyes and smart door locks are also popular, with sales increasing by 31% and 117% year-on-year. In addition, with the gradual increase of pet raising families, the specialized smart appliances for cats, dogs, and other "hairy children" have grown rapidly, and the sales of pet smart feeders have increased by 97% year-on-year.

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