The Livestream Sales War: Simba vs "Three Lambs" - A Battle of Mutual Attacks
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The Livestream Sales War: Simba vs "Three Lambs" - A Battle of Mutual AttacksAn ordinary livestream selling hairy crabs unexpectedly ignited the powder keg of Douyin and Kuaishou, two major platforms, evolving into a fierce battle of mutual attacks between Simba, a top streamer on both platforms, and the "Three Lambs" team. What are the hidden intertwined interests behind this storm?The incident seems simple at first: Simba sold the same brand of hairy crabs at a lower price in his livestream, but was reported by the "Three Lambs" team
The Livestream Sales War: Simba vs "Three Lambs" - A Battle of Mutual Attacks
An ordinary livestream selling hairy crabs unexpectedly ignited the powder keg of Douyin and Kuaishou, two major platforms, evolving into a fierce battle of mutual attacks between Simba, a top streamer on both platforms, and the "Three Lambs" team. What are the hidden intertwined interests behind this storm?
The incident seems simple at first: Simba sold the same brand of hairy crabs at a lower price in his livestream, but was reported by the "Three Lambs" team. This seemingly ordinary price war hides a deeper meaning.
The "Three Lambs" team believes Simba's low-price strategy is malicious competition and questions the rationality of his pricing. Simba counters that the "Three Lambs" team only knows how to hype, but not the true meaning of doing business. Both sides refuse to back down, kicking off a verbal war.
As the situation escalates, Simba suddenly reveals that Lu Wenqing, a co-founder of the "Three Lambs" team, was once sentenced to prison. This verbal war, initially focused on business competition, immediately escalates into personal attacks.
Simba's revelations don't stop there. He continues to claim that the incident also involves Xiaoyangge and a mysterious female streamer "Momo." Netizens start speculating wildly about "Momo's" identity, questioning her absence from livestreams for a long time.
Meanwhile, Zeng Zhiwei, the former head of Three Lambs Holdings (Hong Kong) Limited, also becomes a focal point. He modifies his homepage overnight, deleting all information related to the "Three Lambs," further adding to the mystery of this storm.
This mutual attack between streamers has triggered public reflection on the livestream sales industry. Livestream sales have developed rapidly in recent years, with total transaction volume approaching trillions. With such a huge pie of profit, competition is naturally fierce, but the negative impact of excessive competition cannot be ignored.
This mutual attack incident exposes numerous problems present in the livestream sales industry: price wars, malicious competition, personal attacks, etc. These issues not only damage the industry's image, but also pose challenges to the sustainable development of livestream e-commerce.
Both Simba and the "Three Lambs" team attribute the conflict to each other, attempting to gain sympathy and support through revelations. However, the truth remains unknown, likely known only to the individuals involved.
This farce not only reveals the cruelty of competition in the livestream sales industry to the public, but also sparks reflection on industry regulation. How to regulate industry development and prevent similar incidents from recurring is an issue that regulatory authorities need to seriously consider.
The final outcome of this livestream sales war remains unknown. However, one thing is certain: this storm will have a profound impact on the livestream sales industry, prompting the industry to reflect and adjust to achieve healthier and more sustainable development.
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