Li Jiaqi's Livestream Double 11 Report: Domestic Brands Surge, Winter Warmer Economy Booms
Li Jiaqi's Livestream Double 11 Report: Domestic Brands Surge, Winter Warmer Economy BoomsAs the 2024 Double 11 shopping festival concluded after nearly a month of intense promotions, this annual consumer extravaganza once again showcased the strong market vitality and consumption potential of China. On November 12, Meiwang, the company behind Li Jiaqi's livestream, revealed that this year's Double 11 saw nearly 1,700 brands participate in his livestream, a nearly 20% increase year-on-year...
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The Rise of Online Livestreamers: A Mass Career with 15 Million Dream Chasers in Live Rooms
The Rise of Online Livestreamers: A Mass Career with 15 Million Dream Chasers in Live RoomsOn November 7th, the Network Performance (Live Streaming) Branch of the China Performance Industry Association, in collaboration with Kuaishou platform, released the "Network Livestreamer New Career Development Report" (hereinafter referred to as the "Report"). This report unveils the booming development trend of online livestreaming as a new profession and its profound impact on social economics and mass employment...
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The "Three Sheep" Livestream Scandal: A Double Warning of AI Forgery and "Scapegoating"
The "Three Sheep" Livestream Scandal: A Double Warning of AI Forgery and "Scapegoating"Autumn winds blow, and while it's typically a season of harvest, the livestreaming industry has been rocked by a storm, pushing the once prominent "Three Sheep" into the limelight. The ins and outs of the incident, shrouded in mystery, are filled with twists and shocks, leaving one to marvel: livestreaming, this act, is becoming increasingly "thrilling...
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China's Digital Music Industry Continues to Grow: Livestreaming and Short Videos are Key Drivers
China's Digital Music Industry Continues to Grow: Livestreaming and Short Videos are Key DriversThe "China Digital Music Industry Report (2023)" released at the 2024 China Digital Music Industry Conference revealed that China's digital music market reached a total size of approximately 190.75 billion yuan in 2023, representing a year-on-year growth of 22...
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The Livestream Sales War: Simba vs "Three Lambs" - A Battle of Mutual Attacks
The Livestream Sales War: Simba vs "Three Lambs" - A Battle of Mutual AttacksAn ordinary livestream selling hairy crabs unexpectedly ignited the powder keg of Douyin and Kuaishou, two major platforms, evolving into a fierce battle of mutual attacks between Simba, a top streamer on both platforms, and the "Three Lambs" team. What are the hidden intertwined interests behind this storm?The incident seems simple at first: Simba sold the same brand of hairy crabs at a lower price in his livestream, but was reported by the "Three Lambs" team...
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Hangzhou's "Sexy Boss Lady" Shuts Down Supermarket, Enters Livestreaming World: Strategic Move or Hype?
Hangzhou's "Sexy Boss Lady" Shuts Down Supermarket, Enters Livestreaming World: Strategic Move or Hype?Supermarket Closure, Livestreaming Debut: What's the Boss Lady's Motive?On the evening of August 27, the boss lady finally launched her livestreaming debut on Douyin. The livestream room instantly flooded with tens of thousands of viewers, creating a lively atmosphere...
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Fake Factory Livestreams: Unveiling the Tricks and Teaching You How to Spot Fake Marketing
Fake Factory Livestreams: Unveiling the Tricks and Teaching You How to Spot Fake MarketingIn the booming livestream e-commerce industry, consumers are increasingly paying attention to the products and manufacturers featured in livestreams. However, surprisingly, some of the factories showcased in these livestreams are actually fake! These fraudulent practices make it difficult for consumers to distinguish between genuine and fake products, leading to compromised consumer rights...
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The "True Face" of a Livestreamer Exposed! Grandma Forgets to Turn On Beauty Filter, Viewers: This is Fraud!
The "True Face" of a Livestreamer Exposed! Grandma Forgets to Turn On Beauty Filter, Viewers: This is Fraud!Recently, a grandma forgot to turn on the beauty filter during a livestream, revealing her real face to viewers and sparking heated discussions. The incident occurred on a certain live streaming platform, where the grandma, who appeared to be around fifty years old, attracted a large number of viewers with her lighthearted and cheerful style...
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